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Strategy

responsive-versions Responsive Design – Staying Ahead of the Curve 

March 22, 2013

To get ahead of the curve, we must think about responsive from the beginning of each project, collaborate every step of the way and fully commit as an organization.

Sitecore

Ed holding ball Configuring Sitecore to Auto Publish Media Items 

March 5, 2013

“There’s got to be a way to configure it to do that too.” The good news? There is. The even better news? You do it the same way you configure other workflows.

Strategy

sitecoresymposium TBG Attends & Presents at Sitecore Symposium 

November 27, 2012

TBG was a proud attendee of the Sitecore Symposium this year in Las Vegas October 22 – 24, 2012, and was on display as a leader in Sitecore best practices and development. 

Strategy

Kalaidoscope How Real are Automated Multi-Channel Marketing Operations? 

November 19, 2012

Brands and messages are likely to be seen through multiple digital channels by customers, including at minimum web, email, social media, and Internet advertising. 

Strategy

responsive-screens Modular Content is the New Art Direction 

November 19, 2012

Writing Structured Content Means Devices and Platforms are Irrelevant.

Strategy

CMS A Developers’ Proprietary Homegrown CMS? Hell for Some, Limbo for Others! 

July 30, 2012

This entry would never have been written if I were not jolted recently into realizing that some web developers are still going to market with homegrown CMS “products” they have built internally—and that they are even promoting this as an advantage.

Strategy

Happy 21st Birthday TBG TBG Turns 21: The Six Most Important Things I’ve Learned in Two Decades of Digital 

July 25, 2012

Celebrating our 21st birthday was the occasion to review two decades of head-scratching and trying to remember the really big lessons that we learned.

Personalization

Getting Warmer Now: How Personalization and Targeting Match Users to High Value Content 

March 27, 2012

Web and email content personalization is a fascinating topic, not just because most larger web operations need to achieve it, but also because so little knowledge about how to do it well is available.