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UX

Lostillustration Your Site is an Island. Your Users are LOST (Season 1) 

March 26, 2013

As IA’s, we often have to step back and try to imagine our client’s world through their eyes… and their users’ eyes… at the same time. What if, rather than imagine them as real people, we tried to imagine users as characters on a TV show?

UX

responsive-versions Responsive Design – Staying Ahead of the Curve 

March 22, 2013

To get ahead of the curve, we must think about responsive from the beginning of each project, collaborate every step of the way and fully commit as an organization.

UX

responsive-screens Modular Content is the New Art Direction 

November 19, 2012

Writing Structured Content Means Devices and Platforms are Irrelevant.

UX

Getting Warmer Now: How Personalization and Targeting Match Users to High Value Content 

March 27, 2012

Web and email content personalization is a fascinating topic, not just because most larger web operations need to achieve it, but also because so little knowledge about how to do it well is available. 

UX

App-images I got an APP now, so, uh, why do I need a website? 

August 23, 2011

Apps represent a hybrid between the rich and controlled user experience of desktop applications and the distributed, externally changing, more narrowly presented content of the Web.

UX

erosion-image Erosion From Below: The Long-Term Price of an Insufficient CMS Platform 

August 12, 2011

Organizations that bet on the inexpensive, fast underdog, only to come out of the race with something that barely limps along and that slows the growth of web strategy by entire years. 

UX

feather Five Questions You Are Afraid to Ask About Web Content Strategy 

March 10, 2011

You’ve heard the expression “Content is King,” but that isn’t really how it went down last time.