Introducing Kids to Information Architecture (IA) & User Experience (UX)  

March 21, 2017

Lindsey volunteered to present what she does for a living to a group of children. But then she realized she had a huge challenge to face: how would she explain IA & UX to children?


man behind computer Your Site Is Pawnee, Indiana. Your Users Are the Department of Parks and Recreation

January 17, 2017

What if, rather than imagine them as real people, we tried to imagine our site users as characters on a TV show?


Demystifying Taxonomy 

November 1, 2016

In this post, we explore the concept of taxonomy using an example from the wonderful world of music.


How to Keep PHI Out of Digital Targeting Experience Personalization 

November 1, 2016

Learn the difference between what's PHI and what isn't so that marketers can provide a first-class personalized, digital experience to potential patients and to market in a competitive landscape.


colorful city skyline A Broader Panorama IAS16 Takeaways 

July 21, 2016

From inclusivity in tech jobs to broader reaching implications of technology, this year's IA Summit focused on how practitioners can use our powers for good over evil and fight the good fight. Check out our top 10 takeaways.


book on a table next to a cup of coffee and laptop A Book Review: Design For Real Life 

June 15, 2016

Eric Meyer and Sara Wachter-Boettcher’s Design for Real Life sheds light on how unkind our digital products can be and provides suggestions on how to bring compassion to the forefront of our processes.


person with many paths leading in different directions in front of them UX Strategy in an Uncertain World 

December 17, 2015

Developing a winning digital roadmap—particularly a long-term roadmap—can be tricky. How can you ensure the strategies and solutions that are appropriate to your current plan will be relevant in the future?


"Customer Journey" above a green landscape leading to a castle Connecting User Experience to the Customer Journey, Part I  

September 9, 2015

At TBG, we use the art of storytelling as tools to help our clients step back from the purely transactional aspects (the buying and selling) of their businesses and instead focus on its transcendent purpose (helping people).