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UX

Sitecore Profiling: A Guide to the Perplexed 

October 16, 2017

In this indispensable white paper, the personalization experts at TBG explain how to avoid beginner’s mistakes, understand the terminology, and make strategically correct decisions at the outset.

UX

philosopher statue with thought bubble featuring design-related icons Philosophy & Digital Design 

September 6, 2017

Embarking on a website redesign project can feel like a large task, but in this post, we examine some wisdom from well-known philosophers to help guide the way.

UX

Foundations Matter: Aligning UX & Future Personalization Activity 

September 5, 2017

If one is going to redesign a site, what principles should one pay attention to that will best enable personalization strategy going forward?

UX

mountains reflecting over a lake Calm UX for a Disruptive World 

September 1, 2017

The UX community has embraced the need to simplify experiences for multi-tasking users. Here, we explain how we can move beyond the call for simplicity and architect experiences that also inspire a sense of calm.

UX

man behind grid of string with spool of string CSS Grid Layout 

August 30, 2017

CSS Grid has the potential to enhance our designs as well as drastically change how we create layouts; check out the basics of CSS Grid, why some developers might want to use it, and some examples of how to use it.

UX

SXSW logo with women having fun in background TBG’s Top 10 Takeaways from SXSW Interactive 2017 

April 12, 2017

Here, we've distilled our Top 10 takeaways from SXSW 2017. Whether you’re a seasoned SXSW veteran or a neophyte planning for next year, read on!

UX

angel on a tightrope with laptop The Better Angels of Personalization 

March 26, 2017

To provide an optimized customer experience (CX), the first step is to understand what the systems for personalization are, how they are different, and how they run as parallel streams to inflect the user’s overall experience.

UX

Introducing Kids to Information Architecture (IA) & User Experience (UX)  

March 21, 2017

Lindsey volunteered to present what she does for a living to a group of children. But then she realized she had a huge challenge to face: how would she explain IA & UX to children?