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UX

Download our White Paper on Personalization Readiness White Paper: What You Need to Know for Long-Term Personalization Success 

July 31, 2019

This white paper offers practical advice and insight that can help you understand what it takes to achieve some of the most popular types of personalization used by leading organizations today.

UX

Healthcare Personalization: Starter Tactics You've Been Looking For 

November 5, 2018

Getting started with personalization can be daunting; TBG recommends a few evergreen techniques that give great initial value as you build your personalization practice. 

UX

barista serving hot cocoa Foundations Matter: Better Personalized Experiences Through Content Modeling 

December 14, 2017

Imagine that your CMS is a barista serving up your website experience as delightful cup of hot chocolate. Together, all of the additional items on the hot cocoa make it the perfect tasty treat! 

UX

flexed arm muscle with "<3 SVG" tattoo Harnessing the Power of SVGs to Improve UX 

November 15, 2017

We're always looking for ways to to improve the user experience of the sites we build; here, we explain how to use Scalable Vector Graphics, or SVGs, in different ways.

UX

Sitecore Profiling: A Guide to the Perplexed 

October 16, 2017

In this indispensable white paper, the personalization experts at TBG explain how to avoid beginner’s mistakes, understand the terminology, and make strategically correct decisions at the outset.

UX

philosopher statue with thought bubble featuring design-related icons Philosophy & Digital Design 

September 6, 2017

Embarking on a website redesign project can feel like a large task, but in this post, we examine some wisdom from well-known philosophers to help guide the way.

UX

Foundations Matter: Aligning UX & Future Personalization Activity 

September 5, 2017

If one is going to redesign a site, what principles should one pay attention to that will best enable personalization strategy going forward?

UX

mountains reflecting over a lake Calm UX for a Disruptive World 

September 1, 2017

The UX community has embraced the need to simplify experiences for multi-tasking users. Here, we explain how we can move beyond the call for simplicity and architect experiences that also inspire a sense of calm.