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Strategy

angel on a tightrope with laptop The Better Angels of Personalization 

March 26, 2017

To provide an optimized customer experience (CX), the first step is to understand what the systems for personalization are, how they are different, and how they run as parallel streams to inflect the user’s overall experience.

Strategy

man behind computer Your Site Is Pawnee, Indiana. Your Users Are the Department of Parks and Recreation

January 17, 2017

What if, rather than imagine them as real people, we tried to imagine our site users as characters on a TV show?

Strategy

cell phone with robot Chat Bots & You: Chronicles from the Seattle Interactive Conference 

December 8, 2016

Though chat bots are still a nascent technology, they are worth exploring and could significantly improve your sales and marketing returns.

Strategy

Democratization of Digital Healthcare 

November 1, 2016

Considering recent and continuing advancements in technology and healthcare legislation, here are some tips to strategically plan for the digital characteristics that will define the patient of the future.

Strategy

Demystifying Taxonomy 

November 1, 2016

In this post, we explore the concept of taxonomy using an example from the wonderful world of music.

Strategy

How to Keep PHI Out of Digital Targeting Experience Personalization 

November 1, 2016

Learn the difference between what's PHI and what isn't so that marketers can provide a first-class personalized, digital experience to potential patients and to market in a competitive landscape.

Strategy

colorful city skyline A Broader Panorama IAS16 Takeaways 

July 21, 2016

From inclusivity in tech jobs to broader reaching implications of technology, this year's IA Summit focused on how practitioners can use our powers for good over evil and fight the good fight. Check out our top 10 takeaways.

Strategy

lock surrounded by chains Data Governance & Sitecore xDB: Why Where Data Sits Actually Matters 

June 22, 2016

With the evolution of Sitecore’s personalization, customer engagement and marketing platform in newer versions with the xDB, Sitecore’s approach to tracking users has improved dramatically.