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Personalization

How to Keep PHI Out of Digital Targeting Experience Personalization 

November 1, 2016

Learn the difference between what's PHI and what isn't so that marketers can provide a first-class personalized, digital experience to potential patients and to market in a competitive landscape.

Personalization

lock surrounded by chains Data Governance & Sitecore xDB: Why Where Data Sits Actually Matters 

June 22, 2016

With the evolution of Sitecore’s personalization, customer engagement and marketing platform in newer versions with the xDB, Sitecore’s approach to tracking users has improved dramatically.

Personalization

The number 10 surrounded by circles "The Targeting Ten:" Basic Questions to Evaluate Personalization Tactics 

June 21, 2016

Identifying the best personalization tactics is tough. Here are “the targeting 10”—10 points that will help marketing teams quickly evaluate the viability of specific personalization tactics.

Personalization

question mark surrounded by tools Vendors Take Note! 10 Key Features Missing from Nearly Every Personalization Platform 

March 14, 2016

Here are TBG’s top 10 missing features from personalization systems—the features that would make these systems truly exceptional and give them the best chance of being adopted in more meaningful ways.

Personalization

oldmic An Interview on Personalization: John Berndt 

February 16, 2016

Dave Ingram interviews TBG's CEO John Berndt in a podcast on the operational and platform aspects of personalization.

Personalization

car in a ditch Don't Drive Into the Creepiness Ditch—A New Uncanny Valley for Personalization 

November 30, 2015

In psychology, the “uncanny valley” describes how we react to human simulations. Here, we describe a similar principle, the "creepiness ditch," in relation to digital personalization.


Personalization

Chameleon and a Utility app icon Sitecore Personalization Basics 

June 26, 2015

I recently had a conversation with one of my coworkers who was learning about how Sitecore personalization works, and I gave her a rather brief rundown on the basics.

Personalization

Enter Entree Entrata Entrada Around the World in 80 Localizations 

May 7, 2015

Earlier this month, TBG’s team had fast-paced travels across Europe consulting for our major new client, Mitel.com.