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Archives for TBG Strategy/UX

Personalization

Download our White Paper on Personalization Readiness White Paper: What You Need to Know for Long-Term Personalization Success 

July 31, 2019

This white paper offers practical advice and insight that can help you understand what it takes to achieve some of the most popular types of personalization used by leading organizations today.

Personalization

Sitecore Profiling: A Guide to the Perplexed 

October 16, 2017

In this indispensable white paper, the personalization experts at TBG explain how to avoid beginner’s mistakes, understand the terminology, and make strategically correct decisions at the outset.

Personalization

Foundations Matter: Aligning UX & Future Personalization Activity 

September 5, 2017

If one is going to redesign a site, what principles should one pay attention to that will best enable personalization strategy going forward?

Personalization

angel on a tightrope with laptop The Better Angels of Personalization 

March 26, 2017

To provide an optimized customer experience (CX), the first step is to understand what the systems for personalization are, how they are different, and how they run as parallel streams to inflect the user’s overall experience.

Sitecore

lock surrounded by chains Data Governance & Sitecore xDB: Why Where Data Sits Actually Matters 

June 22, 2016

With the evolution of Sitecore’s personalization, customer engagement and marketing platform in newer versions with the xDB, Sitecore’s approach to tracking users has improved dramatically.

Sitecore

blue and orange colored squares with icons How Sitecore CMS Architecture Decisions Interact With Future Multivariate Testing Options 

August 24, 2015

A key property of CMS is that it provides structure to the content management experience—largely through content modeling, the way that templates are logically and modularly constructed, the design of metadata and tree relationships among content, and workflows and permissions.