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Archives for Mara Low

UX

"Customer Journey" above a green landscape leading to a castle Connecting User Experience to the Customer Journey, Part I  

September 9, 2015

At TBG, we use the art of storytelling as tools to help our clients step back from the purely transactional aspects (the buying and selling) of their businesses and instead focus on its transcendent purpose (helping people). 


Strategy

Shakespearean character holding tablet To Microsite, or Not? 

March 24, 2015

It is a question every digital strategy team must confront at some point—to microsite or not to microsite?

UX

Responsive Design & Accessibility 

August 13, 2014

Persons with disabilities are an important subset of users that must be considered no matter how you have defined a website’s audiences. When given the opportunity, we jumped at the chance to attend a day-long working session to learn how best to address usability for persons with disabilities. 

UX

Hula Hooping with fire Lessons in User Experience Design from the Stage 

August 1, 2014

Whether it’s a burlesque performer striding onto stage with an immense air of confidence, or a chamber musician somberly entering the concert hall, great performers know that an audience’s first impression sets the tone for an entire performance.