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Archives for Mara Low

Personalization

Illustration - Personalization Puzzle Measuring Sitecore Personalization Directly with Google Analytics 

January 20, 2021

Efficiently align Personalization with Custom Google Analytics Reporting in Your Digital Practice.

Sitecore

Top Five Strategic Takeaways from Sitecore Symposium 2020 

November 12, 2020

TBG's Mara Low reflects on key takeaways from Sitecore Symposium 2020.

Strategy

A Practical Vision for Addressing the Crisis & Beyond in Digital Healthcare 

May 5, 2020

A practical roadmap for the near term transformations, providing guidance to healthcare organizations both large and small.

Personalization

Healthcare Personalization: Starter Tactics You've Been Looking For 

November 5, 2018

Getting started with personalization can be daunting; TBG recommends a few evergreen techniques that give great initial value as you build your personalization practice. 

Personalization

barista serving hot cocoa Foundations Matter: Better Personalized Experiences Through Content Modeling 

December 14, 2017

Imagine that your CMS is a barista serving up your website experience as delightful cup of hot chocolate. Together, all of the additional items on the hot cocoa make it the perfect tasty treat! 

Just For Fun

SXSW logo with women having fun in background TBG’s Top 10 Takeaways from SXSW Interactive 2017 

April 12, 2017

Here, we've distilled our Top 10 takeaways from SXSW 2017. Whether you’re a seasoned SXSW veteran or a neophyte planning for next year, read on!

Strategy

Demystifying Taxonomy 

November 1, 2016

In this post, we explore the concept of taxonomy using an example from the wonderful world of music.

Strategy

person with many paths leading in different directions in front of them UX Strategy in an Uncertain World 

December 17, 2015

Developing a winning digital roadmap—particularly a long-term roadmap—can be tricky. How can you ensure the strategies and solutions that are appropriate to your current plan will be relevant in the future?