April 12, 2017
Here, we've distilled our Top 10 takeaways from SXSW 2017. Whether you’re a seasoned SXSW veteran or a neophyte planning for next year, read on!
July 21, 2016
From inclusivity in tech jobs to broader reaching implications of technology, this year's IA Summit focused on how practitioners can use our powers for good over evil and fight the good fight. Check out our top 10 takeaways.
October 15, 2015
The user experience is the product of the Information Architect's work through intuitive navigation, a clean interface, fluid interactions, and easy-to-find information. Here, we define structured content (and its importance) in a simple way.
May 6, 2015
Usability (or lack thereof) is all around us. It’s not just about websites, but about the basics of human interaction with products, devices, technology, and sometimes even other people.
September 13, 2013
We have found that certain TV shows contain user personas instructive to—or at the least entertaining us during—our work as information architects. If a TV show is a website, then its characters are the site’s users.
March 26, 2013
As IA’s, we often have to step back and try to imagine our client’s world through their eyes… and their users’ eyes… at the same time. What if, rather than imagine them as real people, we tried to imagine users as characters on a TV show?