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Archives for John Berndt

Strategy

sitecoresymposium TBG Attends & Presents at Sitecore Symposium 

November 27, 2012

TBG was a proud attendee of the Sitecore Symposium this year in Las Vegas October 22 – 24, 2012, and was on display as a leader in Sitecore best practices and development. 

Strategy

Kalaidoscope How Real are Automated Multi-Channel Marketing Operations? 

November 19, 2012

Brands and messages are likely to be seen through multiple digital channels by customers, including at minimum web, email, social media, and Internet advertising. 

Strategy

CMS A Developers’ Proprietary Homegrown CMS? Hell for Some, Limbo for Others! 

July 30, 2012

This entry would never have been written if I were not jolted recently into realizing that some web developers are still going to market with homegrown CMS “products” they have built internally—and that they are even promoting this as an advantage.

Strategy

Happy 21st Birthday TBG TBG Turns 21: The Six Most Important Things I’ve Learned in Two Decades of Digital 

July 25, 2012

Celebrating our 21st birthday was the occasion to review two decades of head-scratching and trying to remember the really big lessons that we learned.

Personalization

Getting Warmer Now: How Personalization and Targeting Match Users to High Value Content 

March 27, 2012

Web and email content personalization is a fascinating topic, not just because most larger web operations need to achieve it, but also because so little knowledge about how to do it well is available. 

Strategy

App-images I got an APP now, so, uh, why do I need a website? 

August 23, 2011

Apps represent a hybrid between the rich and controlled user experience of desktop applications and the distributed, externally changing, more narrowly presented content of the Web.

Strategy

erosion-image Erosion From Below: The Long-Term Price of an Insufficient CMS Platform 

August 12, 2011

Organizations that bet on the inexpensive, fast underdog, only to come out of the race with something that barely limps along and that slows the growth of web strategy by entire years. 

Tools & Tips

The Magic of Self-Erasing Files: A Clever Fix for Some Common Decoupled CMS Woes 

July 21, 2011

Decoupled CMS products (those that push website files out to a separate server, independent from the CMS itself) have many virtues, but they sometimes have the habit of creating extraneous files on a web server that don’t get perfectly cleaned up when they’re done being useful.