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Archives for John Berndt

Personalization

Getting Warmer Now: How Personalization and Targeting Match Users to High Value Content 

March 27, 2012

Web and email content personalization is a fascinating topic, not just because most larger web operations need to achieve it, but also because so little knowledge about how to do it well is available. 

Strategy

App-images I got an APP now, so, uh, why do I need a website? 

August 23, 2011

Apps represent a hybrid between the rich and controlled user experience of desktop applications and the distributed, externally changing, more narrowly presented content of the Web.

Strategy

erosion-image Erosion From Below: The Long-Term Price of an Insufficient CMS Platform 

August 12, 2011

Organizations that bet on the inexpensive, fast underdog, only to come out of the race with something that barely limps along and that slows the growth of web strategy by entire years. 

Tools & Tips

The Magic of Self-Erasing Files: A Clever Fix for Some Common Decoupled CMS Woes 

July 21, 2011

Decoupled CMS products (those that push website files out to a separate server, independent from the CMS itself) have many virtues, but they sometimes have the habit of creating extraneous files on a web server that don’t get perfectly cleaned up when they’re done being useful.

Strategy

Atlas pushing a rock Achieving Good Government Web Sites – Still Pushing Up the Hill but These Days with a Smaller Boulder 

May 18, 2011

Designing large web sites for the U.S. government is quite a different animal than the work we do for corporate or even non-profit clients. 

Strategy

feather Five Questions You Are Afraid to Ask About Web Content Strategy 

March 10, 2011

You’ve heard the expression “Content is King,” but that isn’t really how it went down last time. 

Strategy

Imaginary Tools for Imaginary Jobs 

November 4, 2010

Sometimes when I’m teaching a class to web professionals and trying to clarify the difference between database structures, CMS content types, and metadata taxonomy terms, I start to get a very funny feeling. A form of delirium really.

Strategy

Choosing an Association Management System (AMS): Some Web Considerations 

October 4, 2010

As TBG has become a major national developer of association websites, we’ve increasingly become involved with the selection and implementation of Association Management Systems (AMS).