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Archives for John Berndt

Personalization

bento box Part II of IV: Birth of the Personalization Program 

February 27, 2015

This is the second blog post excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.

Personalization

personalization architect Part I of IV: Birth of the Personalization Architect 

February 20, 2015

This blog post is excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.

Strategy

Image of upside down tree with roots in air Deep Trees & Mobile Needs Part I 

October 8, 2014

This is the first of a blog series that assesses the changes that have occurred on the Web as a result of the mobile revolution, and pressing open questions.

Personalization

snake eating its tail Web Content Personalization in Five Minutes, with TBG CEO John Berndt 

August 8, 2014

CMS and 3rd party systems have enabled Web teams to deliver highly targeted, personalized content. But many Web teams have only tapped the surface of these features. This short video gives an overview of personalization and how it can influence your Web operation.

UX

sxsw 2014 SXSW Interactive ’14: A Pilgrim’s Progress 

March 20, 2014

As the wild and wooly beast known as SXSW Interactive scratches its seven year itch, TBG shares our observations of this living breathing, ever morphing bedazzled and at times bedeviling extravaganza.

Development

CMS House How Responsive Web Design is Pressurizing CMS Best Practices 

March 19, 2014

The runaway freight train that is Responsive Web Design has many obvious benefits for users—but for web developers and clients, there are a slew of other secondary effects that are both positive and destabilizing.

Strategy

BoundariesofBlog Boundaries of The Blog: Where does casual, socially, serialized content begin and end? 

November 20, 2013

How many features have to go away before a blog is not a blog? 

Strategy

Godzilla Feeding the Time-to-Market Beast 

March 26, 2013

We of the digital agency world live with a pressing need for time machines.