Archives for John Berndt

Just For Fun

old man with laptop 25 Hard-Won Insights from 25 Years in Digital 

March 15, 2016

Always subject to revision in the light of new experiences, here are 25 important things I didn’t know diving into the digital pool 25 years ago.


sun shining over a hospital Why Sitecore Really is the Best CMS for Large Healthcare Web Implementations 

March 14, 2016

Only rarely do we go out on a limb and give a “best” rating to a particular technology platform, but Sitecore, in the context of health system and hospital websites, seems to demand it.


question mark surrounded by tools Vendors Take Note! 10 Key Features Missing from Nearly Every Personalization Platform 

March 14, 2016

Here are TBG’s top 10 missing features from personalization systems—the features that would make these systems truly exceptional and give them the best chance of being adopted in more meaningful ways.


oldmic An Interview on Personalization: John Berndt 

February 16, 2016

Dave Ingram interviews TBG's CEO John Berndt in a podcast on the operational and platform aspects of personalization.


car in a ditch Don't Drive Into the Creepiness Ditch—A New Uncanny Valley for Personalization 

November 30, 2015

In psychology, the “uncanny valley” describes how we react to human simulations. Here, we describe a similar principle, the "creepiness ditch," in relation to digital personalization.


Enter Entree Entrata Entrada Around the World in 80 Localizations 

May 7, 2015

Earlier this month, TBG’s team had fast-paced travels across Europe consulting for our major new client,


man spying with camera Part IV of IV: On the Ethics of Web Experience Personalization 

March 12, 2015

As someone who has worked for 20+ years in the salt mines of Web strategy and user experience, I couldn’t be more excited about personalization, which gives new answers to the most well-worn Web problems.


I will not show irrelevant content written on blackboard Part III of IV: The Keys to the Castle: Personalization Rules 

March 9, 2015

Along with appropriate user profiling, personalization rules are really the bedrock of any personalization practice.