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Archives for John Berndt

Personalization

car in a ditch Don't Drive Into the Creepiness Ditch—A New Uncanny Valley for Personalization 

November 30, 2015

In psychology, the “uncanny valley” describes how we react to human simulations. Here, we describe a similar principle, the "creepiness ditch," in relation to digital personalization.


Personalization

Enter Entree Entrata Entrada Around the World in 80 Localizations 

May 7, 2015

Earlier this month, TBG’s team had fast-paced travels across Europe consulting for our major new client, Mitel.com.

Personalization

man spying with camera Part IV of IV: On the Ethics of Web Experience Personalization 

March 12, 2015

As someone who has worked for 20+ years in the salt mines of Web strategy and user experience, I couldn’t be more excited about personalization, which gives new answers to the most well-worn Web problems.

Personalization

I will not show irrelevant content written on blackboard Part III of IV: The Keys to the Castle: Personalization Rules 

March 9, 2015

Along with appropriate user profiling, personalization rules are really the bedrock of any personalization practice.

Personalization

bento box Part II of IV: Birth of the Personalization Program 

February 27, 2015

This is the second blog post excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.

Personalization

personalization architect Part I of IV: Birth of the Personalization Architect 

February 20, 2015

This blog post is excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.

Strategy

Image of upside down tree with roots in air Deep Trees & Mobile Needs Part I 

October 8, 2014

This is the first of a blog series that assesses the changes that have occurred on the Web as a result of the mobile revolution, and pressing open questions.

Personalization

snake eating its tail Web Content Personalization in Five Minutes, with TBG CEO John Berndt 

August 8, 2014

CMS and 3rd party systems have enabled Web teams to deliver highly targeted, personalized content. But many Web teams have only tapped the surface of these features. This short video gives an overview of personalization and how it can influence your Web operation.