November 30, 2015
In psychology, the “uncanny valley” describes how we react to human simulations. Here, we describe a similar principle, the "creepiness ditch," in relation to digital personalization.
May 7, 2015
Earlier this month, TBG’s team had fast-paced travels across Europe consulting for our major new client, Mitel.com.
March 12, 2015
As someone who has worked for 20+ years in the salt mines of Web strategy and user experience, I couldn’t be more excited about personalization, which gives new answers to the most well-worn Web problems.
March 9, 2015
Along with appropriate user profiling, personalization rules are really the bedrock of any personalization practice.
February 27, 2015
This is the second blog post excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.
February 20, 2015
This blog post is excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.
October 8, 2014
This is the first of a blog series that assesses the changes that have occurred on the Web as a result of the mobile revolution, and pressing open questions.
August 8, 2014
CMS and 3rd party systems have enabled Web teams to deliver highly targeted, personalized content. But many Web teams have only tapped the surface of these features. This short video gives an overview of personalization and how it can influence your Web operation.
Displaying 9-16 of 32