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Archives for John Berndt

Personalization

Healthcare Personalization: Starter Tactics You've Been Looking For 

November 5, 2018

Getting started with personalization can be daunting; TBG recommends a few evergreen techniques that give great initial value as you build your personalization practice. 

Personalization

How to Keep PHI Out of Digital Targeting Experience Personalization 

November 1, 2016

Learn the difference between what's PHI and what isn't so that marketers can provide a first-class personalized, digital experience to potential patients and to market in a competitive landscape.

Personalization

The number 10 surrounded by circles "The Targeting Ten:" Basic Questions to Evaluate Personalization Tactics 

June 21, 2016

Identifying the best personalization tactics is tough. Here are “the targeting 10”—10 points that will help marketing teams quickly evaluate the viability of specific personalization tactics.

Just For Fun

old man with laptop 25 Hard-Won Insights from 25 Years in Digital 

March 15, 2016

Always subject to revision in the light of new experiences, here are 25 important things I didn’t know diving into the digital pool 25 years ago.

Sitecore

sun shining over a hospital Why Sitecore Really is the Best CMS for Large Healthcare Web Implementations 

March 14, 2016

Only rarely do we go out on a limb and give a “best” rating to a particular technology platform, but Sitecore, in the context of health system and hospital websites, seems to demand it.

Personalization

question mark surrounded by tools Vendors Take Note! 10 Key Features Missing from Nearly Every Personalization Platform 

March 14, 2016

Here are TBG’s top 10 missing features from personalization systems—the features that would make these systems truly exceptional and give them the best chance of being adopted in more meaningful ways.

Personalization

oldmic An Interview on Personalization: John Berndt 

February 16, 2016

Dave Ingram interviews TBG's CEO John Berndt in a podcast on the operational and platform aspects of personalization.

Personalization

car in a ditch Don't Drive Into the Creepiness Ditch—A New Uncanny Valley for Personalization 

November 30, 2015

In psychology, the “uncanny valley” describes how we react to human simulations. Here, we describe a similar principle, the "creepiness ditch," in relation to digital personalization.