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Archives for John Berndt

Personalization

illustration of a moebius triangle The Future of the Default State 

September 14, 2021

What happens when personalized content becomes pervasive and operationally sustainable, and consumers grow accustomed to individualized experiences?

Just For Fun

30 Years in the Making 

July 8, 2021

In honor of our 30th anniversary, we want to take the time to reflect on where we have been, and to give voice to the many talented team members at TBG who collectively hold unbelievably deep digital knowledge. This series of interview videos captures poignant insights from some of TBG's amazing, super smart, loveable people.

Just For Fun

Knowledge: 30 Years in the Making 

June 9, 2021

From our turbo-charged beginnings at the start of the web, TBG got to 30 years because of its people, their curiosity, creativity, and attention to detail.

Sitecore

TBG Launches SIx Healthcare Sites in Sitecore Lessons Learned from Six Great Q1 Healthcare Launches in Sitecore! 

May 17, 2019

TBG launched SIX significant digital healthcare properties on Sitecore in Q1.

Personalization

Healthcare Personalization: Starter Tactics You've Been Looking For 

November 5, 2018

Getting started with personalization can be daunting; TBG recommends a few evergreen techniques that give great initial value as you build your personalization practice. 

Personalization

How to Keep PHI Out of Digital Targeting Experience Personalization 

November 1, 2016

Learn the difference between what's PHI and what isn't so that marketers can provide a first-class personalized, digital experience to potential patients and to market in a competitive landscape.

Personalization

The number 10 surrounded by circles "The Targeting Ten:" Basic Questions to Evaluate Personalization Tactics 

June 21, 2016

Identifying the best personalization tactics is tough. Here are “the targeting 10”—10 points that will help marketing teams quickly evaluate the viability of specific personalization tactics.

Just For Fun

old man with laptop 25 Hard-Won Insights from 25 Years in Digital 

March 15, 2016

Always subject to revision in the light of new experiences, here are 25 important things I didn’t know diving into the digital pool 25 years ago.