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Archives for Joan Jasak

Personalization

Foundations Matter: Better Personalized Experiences Through Content Modeling ›

December 14, 2017

Imagine that your CMS is a barista serving up your website experience as delightful cup of hot chocolate. Together, all of the additional items on the hot cocoa make it the perfect tasty treat!

UX

philosopher statue with thought bubble featuring design-related icons

Philosophy & Digital Design ›

September 6, 2017

Embarking on a website redesign project can feel like a large task, but in this post, we examine some wisdom from well-known philosophers to help guide the way.

Strategy

Chat Bots & You: Chronicles from the Seattle Interactive Conference ›

December 8, 2016

Though chat bots are still a nascent technology, they are worth exploring and could significantly improve your sales and marketing returns.

Strategy

Customer Engagement: Lessons from Video Games ›

March 1, 2016

Like Web, the video game industry depends on customer engagement for its revenue, and an analysis of engagement in games leads Web developers and marketers to important insights.

Strategy

The Art of Engagement ›

June 30, 2015

A common way to calculate engagement is to compare the number of page views across two date ranges—before and after a campaign launch—and infer that the campaign is engaging if it produces more page views.

Strategy

Engaging Analytics ›

February 3, 2015

Customer engagement is a crucial part of the sales process—it’s also notoriously difficult to measure. It’s hard to know whether or not a segment of data is meaningful.

UX

Large Moderated & Remote Tips for the Big User Test ›

September 30, 2014

A remote moderated user test is always an adventure. Conducting a remote moderated user test internationally, with a user group of 50, was like crossing the Grand Canyon!

UX

Designing Together ›

July 7, 2014

Fostering a humanistic approach to design isn’t easy. It takes practice. Practice being playful and thoughtful. Why? Because it’s crucial that we’re always thinking, as we say here at TBG. It’s the good, ethical, thing to do.