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Archives for Catharine Robertson

Strategy

houseofcardsdrawing-thumb Your Site is Washington. Your Users Are in a House of Cards 

March 17, 2014

What if, rather than imagine them as real people, we tried to imagine our site users as characters on a TV show?  

Strategy

gameOfThrones-illustration Your Site is Westeros. Your Users Are Pawns in a Game of Thrones 

September 13, 2013

We have found that certain TV shows contain user personas instructive to—or at the least entertaining us during—our work as information architects.  If a TV show is a website, then its characters are the site’s users. 

Strategy

conversionPrimer What Is Your Site Really About? A Conversion Primer 

June 10, 2013

A writer friend recently asked me for advice on sprucing up her personal website. In advance of our lunch date, I gave her a homework assignment: Who are your top three desired visitors? What do you want them to be able to do on your site?

UX

Lostillustration Your Site is an Island. Your Users are LOST (Season 1) 

March 26, 2013

As IA’s, we often have to step back and try to imagine our client’s world through their eyes… and their users’ eyes… at the same time. What if, rather than imagine them as real people, we tried to imagine users as characters on a TV show?

Strategy

responsive-screens Modular Content is the New Art Direction 

November 19, 2012

Writing Structured Content Means Devices and Platforms are Irrelevant.