Standout Technology: Sitecore’s Federated Experience Manager
We'll be writing up a more in-depth blog post about our recent trip to the 2014 Sitecore Symposium, but we wanted to take a quick minute to talk about what we feel is one of the standout technologies presented at the conference (which is really saying something, when you consider all of the things that were talked about).
That technology is Sitecore's Federated Experience Manager.
FXM for Short
Federated Experience Manager (FXM for short), is a newly released module for Sitecore 7 that does the incredible thing of allowing you to extend the reach of Sitecore's marketing and content delivery capabilities to sites that don't run on it.
At its core, FXM does two things for non-Sitecore sites. It allows you to:
- Display Sitecore content (using Sitecore display components and all of the personalization options that come along with them) on them.
- Collect analytics data from them.
And, as long as domain situations allow, cookies can be shared between sites that use it and sites that are actually Sitecore powered, allowing you to gather unified analytics data about a user across the various properties.
Sitecore: the Center of Digital Marketing
This module creates a huge opportunity for Sitecore users to use Sitecore to truly be the center of digital marketing by knocking down integration barriers between a Sitecore site and non-Sitecore sites. Obvious use cases include third party hosted Web applications, legacy sites, and sites that are still in the queue to be migrated into Sitecore.
The module is currently available for Sitecore 7.1 and up, and excitingly will be built right into Sitecore 8. It is, however, a licensed model, so Sitecore customers looking to take advantage with it will need to work with their sales representative to get a license.
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