Web Content Personalization in Five Minutes, with TBG CEO John Berndt
In the last five years, Content Management Systems (CMS) and 3rd party systems have enabled small Web teams to deliver highly targeted, personalized content—even for the anonymous, first-time visitor. However, many Web teams haven't had the opportunity to get into the strategic, tactical, and operational considerations that come with these features. In this short video, personalization and CMS expert John Berndt, CEO of TBG (The Berndt Group), gives a beginner's overview of the subject matter. It is a good place to start to think about how personalization might influence the future of your Web operation.
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