Children's National Website Redesign & CMS Implementation

Valspar

Leading Fortune 500 Company Stays Ahead of the Curve

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Interactive Color Picker

Integrating against Valspar’s formidable color database, TBG implemented a fully Responsive color picker experience on the site, including the ability for users to filter lines of color and to save or email digital “chips” of specific colors on their phone. Colors are updated automatically as new ones become available and the experience makes the best use of the phone/tablet surface for color browsing.

Paint Calculator

Users can quickly calculate how much paint they need through a handy calculator that allows them to enter multiple surfaces, generate a detailed estimate, and, ultimately, email the estimate to themselves through the site. Designed for quick reference at home or in the store, the calculator provides great, fully Responsive usability.

Rich Content & Features

The Valspar Mobile site isn’t just about immediate gratification for planners and in-store buyers through its interactive tools—it is also a solid source of information on the products themselves.

The site features a wide range of content and capabilities, including how-to videos, find-a-retailer (using smartphone location), product ratings, spec sheets, and more. Without cluttering the tiny smartphone form factor, the site delivers a deep retail user experience online.

Speed of Delivery

In the competitive world of retail, time to market is a crucial factor. For the Valspar Mobile site project, TBG used a modified agile process to go from conception to execution rapidly. TBG delivered incredible speed of delivery for a mission-critical, consumer-focused Web property.

TBG & Valspar

Valspar is an international, market leading paint and coatings company—best known for its excellent consumer brand, but also as the source of coatings for many soda cans and other industrial applications. Headquartered in Minneapolis, MN, this organization is also a storied American company whose name dates back to 1903. Today the company has many well-known brands including Valspar Paints, Cabot Stains, Plasti-Kote, Guardsman, and others. The organization is closely partnered with a leading big-box hardware brand, and has aggressively experimented with cutting-edge marketing and alternative business models in its consumer and professional paint lines since they were first introduced.

Valspar chose to work in collaboration with digital agencies TBG (The Berndt Group) and DraftFCB to produce a Responsive Mobile site for its consumer and pro paint lines, and the results were significant.

"Valspar is proud to continue our commitment to innovation. Mobile plays a key role in helping people connect to the power in color. At the onset of this project, we set a high bar — committing to broad device support, high brand impact, and quick time to market. I'm pleased to report that we hit all three!"

Jonathan Sullivan

Director, Digital Marketing, Valspar Corporation

Live Site

What We Did

6thLargest Paint & Coating Corporation in the World
Fortune 500 company
Multi-project Partnership Between TBG & Valspar

Highly Iterative, Agile
Mobile First Mindset
A Svelte Little Package

Highly Iterative, Agile

Working in a highly iterative, agile way, the two firms worked with Valspar to develop an effective and streamlined website that provided immediate gratification—including feature-rich mobile and tablet support to visitors which was also a major leap forward for Valspar’s increasingly mobile customer base. Integrating the best tool concepts from the consumer paint sector, and providing the cleanest and least cluttered presentation in all cases, the site’s aesthetic carefully reinforced the Valspar brand and followed best practices for Responsive Web Design.

Mobile First Mindset

Key to the approach was a mobile first mindset, which allowed the teams to hone in on an experience that would provide high usability on mobile—even for the user who was standing in the aisle of a big-box store, getting ready to purchase. The site was also developed to be able to function as a repeatable model for multiple brands as part of an overall evolving strategy.

A Svelte Little Package

In the wake of a very smooth and successful site launch, Valspar’s mobile traffic and associated customer satisfaction has continued to grow, proving the need for finely tuned, mobile first experiences. Presented in a svelte little package, this mobile website really delivers the goods! This project is one of our highest profile Responsive Web Design projects.

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