Balancing Extreme Use Cases
Throughout the process, TBG focused on the particular challenge of understanding the use cases of the site's two very different audience groups: the relatively uninformed and low patience general public audience, looking for interesting and entertaining content on Roosevelt—and the very different audience of serious Theodore Roosevelt scholars, who need strong research tools and access to very granular information and documents from his life. At every step in the process, balancing and integrating these two (somewhat contradictory) imperatives was top of mind for us.