TBG & SafeNet
One of TBG’s (The Berndt Group) oldest clients, SafeNet started its tenure in the information security space as Industrial Resource Engineering (IRE)—not very evocative of what it is they actually do. SafeNet is a $300 million Internet security firm that provides encryption technologies to customers such as Nokia, Fujitsu, Microsoft, Samsung, the Internal Revenue Service, and the Department of Homeland Security.
TBG was instrumental in rebranding IRE as SafeNet, and we developed many versions of their public and eCommerce sites over the years. The most recent project started with a Web strategy discussion intended to unify the multiple, somewhat fractured Web presences as a result of SafeNet’s many acquisitions during a period of rapid growth. The different lines of business included security, hardware and software consulting for corporations, individual internet security, financial institution security, and government security.
TBG engaged with SafeNet’s multiple business lines completely in order to build a Web strategy and a unified new identity for the newly named company. The multiple business lines could have been viewed as fragmented, but TBG and SafeNet worked together to emphasize the firm as the multinational industry leader it is.
We created a new look-and-feel to strongly position the company in the market, and we did a full-bore, large-scale CMS implementation in Ektron that allowed SafeNet to realize all of the benefits of a robust content management system that matched their complex, varied marketing needs.
As a result, the company that became known as “the foundation of information security” when it was rebranded as SafeNet, enjoyed a Web presence and a CMS that more closely aligned with its needs and its prominence in the marketplace.