National Aquarium

Webby-Award Winning Site for Premier National Attraction


TBG & National Aquarium

This was a large-scale, ambitious project by TBG (The Berndt Group) that resulted in the successful development of a more intuitive information architecture and high-end creative design for the National Aquarium website. The site featured high usability, compatibility, excellence in design, and content management.

In designing the new site, we sought to simulate the immersive, magical experience of an Aquarium visit. Noteworthy features of the site included the special Shark Quest exhibit section and the high impact design of the Animals and Exhibits section.

TBG won a number of awards for this site, including a Webby for 'People's Voice' (the Webby is the Oscars of the Web). Other awards included an international WebAward for outstanding design as well as "Best in Category: Consumer Information" in the international Horizon Interactive Design Awards competition.

We have worked on a number of other projects for the Aquarium, including designing Aqua Mail, the Aquarium's email newsletter, and kiosk sequences and Web components for the Dolphin Play Show and Shark Quest exhibit. We also designed microsites for the Australia and Frogs exhibits and a Trip Planner application.