National Aquarium

Sharks & Fishes & Frogs, Oh My! Plan A Visit!

  • NAIB
  • NAIB

TBG & National Aquarium

TBG (The Berndt Group) worked with the National Aquarium to create a Trip Planner application with a high level of graphic design, interactivity and usability. We worked under an accelerated timeline to meet a Memorial Day launch (one of the Aquarium's busiest times). 

Goals for the Trip Planner included establishing an online interactive experience for visitors of all ages and a marketing tool for Aquarium staff. Key audiences included families with school-aged children, children with Web browsing ability, educators, and members.

The Trip Planner met the Aquarium's high security standards and it provided a rich interactive experience on top of relatively complex schedule data. We also designed email templates for the sent itineraries. 

TBG was honored with multiple awards for the Trip Planner, including a Horizon Award, Davey Award, WebAward and a W3 Award.

We have worked on a number of other projects for the Aquarium, including several website redesigns; designing Aqua Mail, the Aquarium's email newsletter; and kiosk sequences and Web components for the Dolphin Play Show and Shark Quest exhibit. We also designed microsites for the Australia and Frogs exhibits.