Creating an Easy Content Management Paradigm
Additional, primary goals for the redesign included:
- creating an easy content management paradigm for MSC staff, given the large volume of site content—requiring architecting the site in a CMS;
- changing internal processes; and
- training staff.
With new and better content, more interconnections among content (related links), and a better experience deepens the user’s connection with the institution, drives more ticket sales, and more thoroughly markets the organization’s diverse offerings to its broadening audience.