TBG & JMT

Johnson, Mirmiran & Thompson (JMT) is an architecture and engineering firm that has grown from planning and building primarily private projects on the east coast to providing a full range of multi-disciplinary services to a range of private clients and public agencies throughout the U.S. This diversification resulted in the organization’s site no longer serving the firm; it wasn’t focused enough on users, and it didn’t make much of a brand impression.

In addition, the site had grown stale, with content unchanging for long periods of time. And an old content management system (CMS) made it difficult for JMT staff to update the site with content reflecting its larger, more recent projects reflective of the firm’s national reach and impressive stature in the market.

TBG (The Berndt Group) partnered with JMT to redesign the site with the following goals:

• properly position JMT as a national firm capable of and with experience completing a wide variety of projects throughout the country;
• attract high-quality employees—key to JMT’s success;
• close new clients and projects with a new website—which should be the firm’s richest and most multi-purpose marketing collateral; and
• enable better content publishing processes.

Prospective clients doing their due diligence by looking at the site today can now easily and immediately see the depth of JMT’s experience—in the transportation, energy, building, water and utilities, and IT infrastructure markets—as well as the breadth of professional services offered in each market. The content chosen deftly signals to clients JMT’s ability to get large jobs done, and to prospective employees that JMT is a great place to work.

TBG completely re-architected both the site’s user experience and its back-end content publishing process, resulting in a hugely successful marketing effort. We enjoyed being the ones to wear the hardhat this time!