Healthcare is TBG's largest and most active market, and we are leaders in large healthcare site design and delivery. Hospitals and healthcare providers today face unprecedented disruptions of business model, rapidly evolving customer behavior, and uncertain economic times. What is certain is that the reliance on digital channels by consumers is utterly transforming healthcare. From websites, social media, secure portals, digital marketing, data transparency, and their convergence, healthcare organizations experience both great opportunity and great exposure.

TBG is that rare national consultancy that can provide a top-down view of digital strategy for the healthcare world of right now—along with an unmatched depth in executing large CMS projects for leading national hospital systems and healthcare organizations.  Our top-down approach treats all aspects of projects, including development roadmaps, multi-channel digital strategy, user experience, conversion optimization, regulatory and transparency considerations, find-a-doctor and locations, syndicated content issues, complex migrations, and many others.

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Penn Medicine

From Digital Strategy to Site Launch

Mobile First, Fully Responsive Design

Mobile First, Fully Responsive Design

Many websites being built these days use fully Responsive Web Design as a technique to provide strong support for the varying form factors of desktop, tablet and smartphone, but few large institutional sites have the luxury of a true Mobile First redesign. Mobile First means conceiving of the content strategy and usability from the ground up—even HTML5 and advanced doctor-finding features—in the context of smartphone usage. With stats dramatically shifting towards mobile computing, integrating this edge with great usability, content, and features is the winning combination.

woman using tablet
In-Context Help

In-Context Help

Patients and their families face considerable challenges navigating the offerings, geography, and processes of any large hospital system. For that reason, the University of Pennsylvania Health System (UPHS or Penn Medicine) has invested in a system of contextual help that allows a wide range of specific and general FAQ entries to appear in context on each page—giving users the information they need the right time and place in their journey.

Penn Cancer
Federated Content Architecture

Federated Content Architecture

A major challenge in content management is multi-site content, which may need to be reused with specific rules among sites, and may or may not need to link back to a central location. For a large institution like Penn Medicine, there are many types of content that need to show up contextually in different sites, with different presentation, and yet be managed centrally. To address this challenge, TBG (The Berndt Group) worked closely with Penn Medicine to develop a federated content architecture that potentially spans all the Penn Medicine sites, and finds its first expression in the Penn Cancer site. This system allows a variety of kinds of content (news, events, blogs, etc.) to be managed through careful governance rules, tagged with appropriate metadata, and then promoted selectively to different areas in the Penn Medicine sites. It is an architecture that is both flexible and easy to extend—and provides obvious benefits in efficiency, consistency, and control for these broad types of institutional content.

solving a problem
Physician Finder

Physician Finder

All large hospital systems wrestle with their Physician Finder (or “Find-a-Doc”) applications, due to the typical fragmentation of the underlying doctor data set within their IT infrastructure. For the launch of Penn Cancer, TBG developed a new physician finder application in close integration with the site’s underlying content management system, reconciling numerous data sets in an automated way, and with detailed management interfaces to allow for better management of this crucial content. For the user experience, this meant more up-to-date, richer, and more fully featured information about Penn Cancer doctors. Of course, the system was designed abstractly enough to provide these services to any and all future Penn Medicine websites.

Doctor in Catscan room

TBG & Penn Medicine

Penn Medicine is a leading healthcare system in the Philadelphia area, providing world-renown treatment, research, and a broad range of unique specializations. One of Penn’s flagships is the Abramson Cancer Center (also known as Penn Cancer). For this multi-year project, TBG is working with Penn Medicine to develop an overall roadmap, strategy, user experience, and ultimately, CMS implementation for this world-class center. 

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University of Maryland Medical System

Creating a High Performance Platform for a Leading Healthcare System Site


University of Maryland Medical System (UMMS) is one of the largest health system websites on the Internet and a well-known one. The organization has had a longstanding need for a CMS platform change, user experience improvements, and all the features that go with a stronger contemporary CMS platform. UMMS engaged TBG to build a sustainable, high efficiency infrastructure for the management of UMMS's voluminous content. 

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Children's National Health System

Leading National Children's Hospital Provides State-of-the-Art, With a Heart

CNAT homepage screenshot of girl playing with stethoscope

The Children's National Health System website is not only one of TBG's favorite projects to date—it also is easily one of the best children's hospital websites of the present day, and more generally serves as a model of what strong hospital system websites can achieve.

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More Representative Past Clients
  • Alliance for Specialty Medicine
  • American Trauma Society
  • Blue Cross Blue Shield
  • Maryland SportsCare & Rehabilitation
  • Philips eICU Program