TBG Wins Sitecore Ultimate Experience Award
Work for Johns Hopkins Medicine wins highest possible award for "Most Impactful Connections in a Changing World!"
TBG is humbled to announce that at Sitecore Symposium we won Sitecore’s “Ultimate Experience Award” for our strategy, design and Sitecore development work on www.hopkinsmedicine.org/health. The site not only put an industry leading consumer-centric face on the country’s most prominent academic medical system, but also was a crucial destination during the early days of the pandemic for just-in-time information about the virus for patients and doctors—scaling to over a million visits a day during that period. The site is one of two Sitecore Experience Awards TBG received in 2020.
About the Project
A world-class source of consumer healthcare information, the Johns Hopkins Medicine health information project represents the leading academic medical center’s first aggressive foray into consumer healthcare. The site is a breakthrough in consumer impact and flexibility. Incorporating a gorgeous design, content and personalization strategy using categorization that “meets the user where they live,” and hyper-flexible Helix templating, the site is a model for everything Sitecore can be in healthcare.
Key to its success was a content strategy (not to mention associated personalization and content automation) that was based around the kinds of categories and mental models that people are familiar with. The site also makes sophisticated best-practice use of Sitecore’s Helix standard for architectural scaling and modularity, so that editors are able to assemble complex layouts, test components and make use of automation to build better content experiences. The project makes extensive use of SEO best practices alternate Accelerated Mobile Pages (AMP) versions, designed for speed and readability, that drive increased findability for newly published content in Google; it is also completely accessible and mobile friendly.
The project also kicks off larger development of the larger Sitecore ecosystem by Hopkins Medicine and TBG. We look forward to continuing this great work with our excellent client!
TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.