Consortium of Personalization Professionals Winter Dispatch
The Consortium of Personalization Professionals (CPP) released its latest online publication following their February meeting in Boston, where the group met to discuss themes and observations in the field, the ongoing quest for content intelligence, models for personalization, brand new challenges in data privacy, and profiling paradigms.
Read the CPP Winter Meeting Dispatch
Co-founded by John Berndt and Amanda Shiga, the CPP is a unique group of expert practitioners and thought leaders focused on moving the state of practice forward. The group aims to extend the reach of personalization practice, codify learnings from real-world personalization activities, develop vocabulary and methodologies for this new area of digital practice, and promote thoughtful discourse about personalization in digital media.
Learn More About the CPP
TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.