TBG is Honored with Two Omni Awards

UMMS.org & Citadelbanking.com Receive Accolades

May 16, 2018

umms.org and citadelbanking.com receive honors

TBG (The Berndt Group), a national digital agency and Sitecore Gold partner headquartered in Baltimore, Maryland, is proud to announce that the agency has been awarded two Omni Awards for its work on www.UMMS.org and www.Citadelbanking.com.

University of Maryland Medical System (UMMS) is a university-based regional healthcare system focused on serving the healthcare needs of Maryland. TBG redesigned and consolidated more than 12 UMMS domains into one state-of-the-art digital ecosystem on the Sitecore platform. The sites are standardized so that they all have the same look-and-feel to ensure brand consistency. High contrast photography, compelling imagery, and interactions encourage user flow and conversion. With the migration to a single platform, content updates on the back-end create changes to appear on many pages across the digital ecosystem. The site’s improved Google Maps API allows users to search and access hospitals quickly and more easily, and integration with Kyruus results in a more robust Find a Doctor tool, which searches doctors across the entire system. TBG continues to work with UMMS to make the best use of the Sitecore CMS. 

Utilizing Sitecore CMS, Citadel’s new digital experience improves the company’s digital marketing in many areas, including digital operations, content management, template flexibility, and high-value tools that are easy to update and manipulate. The fully responsive site, built for personalization, goes above and beyond a basic marketing tool and offers the ability for Citadel to attract new customers and sell more to existing customers, while providing an optimal user experience. This interactive digital property features informative, relevant financial literacy content based on milestones such as applying for a new job, getting married, starting a family, and retirement. In addition, portlets that feature related content at the bottom of a page lead customers along their journeys through the site and take them to the next logical page. Within a month of the site going live, this improved user experience quickly led to significant increases in page views and time spent on the page. In fact, session duration has lengthened more than 75% since launch.

TBG continues to work with Citadel Federal Credit Union to further improve the user experience and to make greater use of the Sitecore CMS.

These Omni Award wins add to the long list of awards and recognition TBG has received throughout the years, including continued recognition from the Baltimore Business Journal in its Top Web Agencies Book of Lists. In addition, TBG has won numerous awards for its work, including Sitecore Site of the Year, multiple ADDY® awards, and Webby honors (the “Oscars” of the Web).


About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 410.889.5854

Email: bonnie.crawford@berndtgroup.net

About The Omni Awards

The Omni Awards recognize outstanding media productions from around the world that engage, empower and enlighten. The awards are primarily focused in the converging fields of Film, Video, TV, Website and App development. As a nationally known award competition, the Omni Awards have developed a reputation by only awarding those people who exemplify the highest standards of quality. The competition occurs twice per year, and the judging process brings together a wide variety of talented professionals. Each panel consists of three peer professionals who independently judge an entry based on a standard set of criteria for the type of entry.