TBG Wins Gold Davey Award

Citadelbanking.com Receives Accolades

November 22, 2017, Baltimore, MD

Davey Gold Winner logo w/ blue background with trophies

TBG (The Berndt Group), a national digital agency and Sitecore Gold partner headquartered in Baltimore, Maryland, is proud to announce that the agency won a Gold Davey Award for its work on Citadel Federal Credit Union’s website redesign, www.Citadelbanking.com.

The annual international Davey Awards honors the achievements of the “Creative Davids” who derive their strengths from big ideas. TBG has been honored with multiple Davey Awards throughout the years. Utilizing Sitecore CMS, Citadel’s new digital experience improves the company’s digital marketing in many areas, including digital operations, content management, template flexibility, and high-value tools that are easy to update and manipulate. The fully responsive site, built for personalization, goes above and beyond a basic marketing tool and offers the ability for Citadel to attract new customers and sell more to existing customers, while providing an optimal user experience. This state-of-the-art, interactive digital property features informative, relevant financial literacy content based on milestones such as applying for a new job, getting married, starting a family, and retirement. In addition, portlets that feature related content at the bottom of a page lead customers along their journeys through the site and take them to the next logical page. Within a month of the site going live, this improved user experience quickly led to significant increases in page views and time spent on the page. In fact, session duration has lengthened more than 75% since launch.

TBG continues to work with Citadel Federal Credit Union to even further improve the user experience and to make greater use of the Sitecore CMS.

“TBG and Citadel are so proud to receive accolades for this website,” said TBG’s CEO John Berndt. “The project team deserves recognition for their talents, hard work and dedication on this top-notch digital property in the financial services sector. We’re continuing to optimize the site and add new features to Citadel’s digital ecosystem, and we look forward to continuing to work with the Citadel team.”

The Davey Award win goes hand-in-hand with the numerous awards and recognition TBG has received throughout the years, including continued recognition from the Baltimore Business Journal in its Top Web Agencies Book of Lists. In addition, TBG has won numerous awards for its work, including Sitecore Site of the Year, multiple ADDY® awards, and Webby honors (the “Oscars” of the Web).

Learn more about our launch of Citadelbanking.com by reading TBG’s case study.

About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 443.996.8405

Email: bonnie.crawford@berndtgroup.net

About The Davey Awards

The largest and most prestigious awards competition exclusively for the "Davids" of creativity. David defeated the giant Goliath with a big idea and a little rock—the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than stratospheric budgets. The Davey Awards may be for smaller organizations, but the judges have big reputations. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, Howcast and many more.