TBG Wins Gold Omni Award

Penn Cancer Website Receives Recognition

March 10, 2016, Baltimore, MD

omni award person

TBG (The Berndt Group), www.berndtgroup.net, a prominent and growing national digital agency located in Baltimore, MD, won an Omni Award for its work on the nationally recognized website for Penn Medicine’s Abramson Cancer Center.

The annual Omni Awards honors and recognizes the outstanding achievements in film, video, Web and mobile media. Competition is fierce as submissions are received from all 50 states in the U.S. and from over 47 countries worldwide.

A global leader in research, patient care, and education, Penn Medicine’s Abramson Cancer Center is a renowned, one-of-a-kind facility in the U.S. It was formally established in 1973 by Penn Medicine’s preeminent cancer specialists with a mission to provide the best emerging cancer therapies. Over the past 40 years, the Cancer Center has grown to house more than 300 faculty over 26 divisions that have made a significant impact on our knowledge of cancer and its treatment. Penn Medicine has been named to the prestigious Honor Roll of the U.S. News & World Report 2015-16 Best Hospitals, ranking among the top 10 pediatric hospitals in the nation.

Penn Medicine sought to develop new digital properties across all of their centers. This complex project began with the development of Web strategy recommendations that resulted in a comprehensive strategic roadmap that detailed the best approach to executing a multi-year CMS replatforming and redesigns of many websites. The consultations enabled TBG to develop a new Web strategy, design, and user-driven, higher usability architecture for a state-of-the-art healthcare digital property that resonates for all users, especially patients and their families. A significant part of the project was TBG’s development of a custom Find A Doctor tool that spans Penn Medicine’s entire digital universe. The strong contemporary healthcare website recognizes search as an integral part of the experience and blurs the lines between browse and search behaviors. Because content is highly automated and topicalized, the same content can be displayed contextually in both kinds of experience—all with the goal of providing visitors with an extremely high value, streamlined experience.

The Abramson Cancer Center website is the first to launch of Penn Medicine’s updated online presence. TBG continues to work with Penn Medicine to make greater use of the Sitecore CMS.

The Omni win is the second award TBG has won for its work on the Penn Cancer site. Thus far, the website has also won a Digital Health Award.

“We work hard to make each and every one of our projects a best-in-class example and this award showcases the dedication of our team and the stellar talent that we have here at TBG,” said CEO John Berndt. “We think that the Penn Cancer website is the best healthcare system website to date.”

The Omni Award win goes hand-in-hand with the numerous awards and recognitions TBG has received throughout the years, including continued recognition from the Baltimore Business Journal in its Top Web Agencies Book of Lists. In addition, TBG has won numerous awards for its work, including Sitecore Site of the Year, multiple ADDY® awards, and Webby honors (the “Oscars” of the Web).


About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 443.996.8405

Email: bonnie.crawford@berndtgroup.net


About The Omni Awards

The Omni Awards recognize outstanding media productions from around the world that engage, empower and enlighten. The awards are primarily focused in the converging fields of Film, Video, TV, Website and App development. As a nationally known award competition, the Omni Awards have developed a reputation by only awarding those people who exemplify the highest standards of quality. The competition occurs twice per year, and the judging process brings together a wide variety of talented professionals. Each panel consists of three peer professionals who independently judge an entry based on a standard set of criteria for the type of entry.