TBG Wins Digital Health Award

Penn Cancer Website Receives Recognition

February 26, 2016, Baltimore, MD

Abramson Cancer Center in PhiladelphiaTBG (The Berndt Group), www.berndtgroup.net, a prominent and growing national digital agency located in Baltimore, MD, won a Digital Health Award for its work on the nationally recognized website for Penn Medicine’s Abramson Cancer Center.

A global leader in research, patient care, and education, Penn Medicine’s Abramson Cancer Center is a renowned, one-of-a-kind facility in the U.S. It was formally established in 1973 by Penn Medicine’s preeminent cancer specialists with a mission to provide the best emerging cancer therapies. Over the past 40 years, the Cancer Center has grown to house more than 300 faculty over 26 divisions that have made a significant impact on our knowledge of cancer and its treatment. Penn Medicine has been named to the prestigious Honor Roll of the U.S. News & World Report 2015-16 Best Hospitals, ranking among the top 10 pediatric hospitals in the nation.

Penn Medicine sought to develop new digital properties across all of their centers. This complex project began with the development of Web strategy recommendations that resulted in a comprehensive strategic roadmap that detailed the best approach to executing a multi-year CMS replatforming and redesigns of many websites. The consultations enabled TBG to develop a new Web strategy, design, and user-driven, higher usability architecture for a state-of-the-art healthcare digital property that resonates for all users, especially patients and their families. A significant part of the project was TBG’s development of a custom Find A Doctor tool that spans Penn Medicine’s entire digital universe. The strong contemporary healthcare website recognizes search as an integral part of the experience and blurs the lines between browse and search behaviors. Because content is highly automated and topicalized, the same content can be displayed contextually in both kinds of experience—all with the goal of providing visitors with an extremely high value, streamlined experience.

The Abramson Cancer Center website is the first to launch of Penn Medicine’s updated online presence. TBG continues to work with Penn Medicine to make greater use of the Sitecore CMS.

“The Penn Cancer website is one of the most up-to-date hospital websites as it combines noteworthy design, excellent user experience, personalization, and cutting-edge search functions that not only advance the Penn Medicine brand but also transform the field of digital healthcare marketing,” said TBG’s CEO John Berndt. “We are so proud to have received this award for a remarkable website.”

The Digital Health Award win goes hand-in-hand with the numerous awards and recognitions TBG has received throughout the years, including continued recognition from the Baltimore Business Journal in its Top Web Agencies Book of Lists. In addition, TBG has won numerous awards for its work, including Sitecore Site of the Year, multiple ADDY® awards, and Webby honors (the “Oscars” of the Web).

About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 443.996.8405

Email: bonnie.crawford@berndtgroup.net

About The Digital Health Awards

The Digital Health Awards recognizes high-quality digital health resources for consumers and health professionals. The awards program is organized by the Health Information Resource Center (HIRC), a clearinghouse for professionals who work in consumer health fields. The Digital Health Awards competition is held twice each year in the spring and fall. Using a rating scale of 1 to 100 points, a panel of health technology professionals judges entries based on content, format, success in reaching the targeted health audience, and overall quality.