TBG Reaches New Heights with Summit Award Win

Penn Cancer Receives Acclaim

June 10, 2016, Baltimore, MD

Summit Creative Award logo on purple background featuring trophyTBG (The Berndt Group), www.berndtgroup.net, a prominent and growing national digital agency located in Baltimore, MD, brought home a Summit Award for its work on the nationally recognized website for Penn Medicine’s Abramson Cancer Center.

Since 1994, the annual Summit International Awards (SIA) have recognized small and medium-sized agencies in creative excellence. Throughout its 21-year history, its Creative Award has established itself as a premier arbiter of creative and communication excellence. TBG’s work was chosen among entries from more than 50 countries and across five continents.

A global leader in research, patient care, and education, Penn Medicine’s Abramson Cancer Center is a renowned, one-of-a-kind facility in the U.S. It was formally established in 1973 by Penn Medicine’s preeminent cancer specialists with a mission to provide the best emerging cancer therapies. Over the past 40 years, the Cancer Center has grown to house more than 300 faculty over 26 divisions that have made a significant impact on our knowledge of cancer and its treatment. Penn Medicine has been named to the prestigious Honor Roll of the U.S. News & World Report 2015-16 Best Hospitals, ranking among the top 10 pediatric hospitals in the nation.

Penn Medicine sought to develop new digital properties across all of their centers. This complex project began with the development of Web strategy recommendations that resulted in a comprehensive strategic roadmap that detailed the best approach to executing a multi-year CMS replatforming and redesigns of many websites. The consultations enabled TBG to develop a new Web strategy, design, and user-driven, higher usability architecture for a state-of-the-art healthcare digital property that resonates for all users, especially patients and their families. A significant part of the project was TBG’s development of a custom Find A Doctor tool that spans Penn Medicine’s entire digital universe. The strong contemporary healthcare website recognizes search as an integral part of the experience and blurs the lines between browse and search behaviors. Because content is highly automated and topicalized, the same content can be displayed contextually in both kinds of experience—all with the goal of providing visitors with an extremely high value, streamlined experience.

Working with Penn Medicine, TBG has launched the Abramson Cancer Center website and the flagship site. TBG continues to work with Penn Medicine to update its Web properties and to make greater use of the Sitecore CMS. The Penn Cancer site was also recognized with an Omni Award, Digital Health Award, and a Horizon Award.

"We are thrilled to receive this recognition and demonstrate our firm’s hard work,” said CEO John Berndt. “With high level custom integrations, excellent back-end and front-end usability, personalization, and superior navigation for the Penn Cancer community, the site is an archetype of stellar digital marketing media for healthcare and health systems.”

The Summit Award win goes hand in hand with the numerous awards and recognitions TBG has received throughout the years, including recent and continued recognition from the Baltimore Business Journal. In addition, TBG has won numerous awards for its work, including Sitecore Site of the Year, multiple ADDY® awards, and Webby honors (the “Oscars” of the Web).


About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 443.996.8405

Email: bonnie.crawford@berndtgroup.net


About The Summit International Awards (SIA)

The Summit International Awards (SIA) organization is dedicated to furthering excellence in the communications industry. It administers three distinguished award competitions throughout the year with the goal of raising the awareness of companies and individuals who have the creative and marketing talent to go beyond the ordinary. The SIA is the oldest and most prestigious organization conducting an award exclusively for firms with limited billings. Throughout its eighteen-year history, its Creative Award has established itself as one of the premier arbiters of creative and communication excellence. Using stringent evaluation criteria and blind judging processes, its competitions reward only those firms whose work exemplifies the best in its class.