TBG Wins Silver ADDY® for Children’s National Health Website

Site wins in the Digital Advertising Consumer Services Category

April 9, 2015, Baltimore, MD

TBG (The Berndt Group), www.berndtgroup.net, a prominent and growing national digital agency located in Baltimore, MD, today announced that it has won a 2015 Silver ADDY® Award for its work on the Children’s National Health System website. The Silver ADDY® is a growing addition of awards the Children’s National site has won since its launch in 2014.

Each year, over 60,000 entrants compete for the world’s largest and toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence. Hosted by the American Advertising Federation through its 200 member advertising clubs and 15 districts, the ADDYs® is the creative awards program administered by the advertising industry for the industry.

After selecting TBG through a rigorous RFP process, Children’s National sought to develop a website that improved patient experience, improved physician satisfaction, and aligned with the health system’s updated branding. TBG developed Web strategy recommendations based on creative analysis and best practices research, in addition to a series of interviews with top stakeholders within Children’s National. This process enabled TBG to develop a new Web strategy, design, and user-driven, higher usability architecture for the site that resonates for all users, especially patients and their families. TBG continues to work with Children’s National to deepen integration, migrate and improve microsites, and making greater use of the Sitecore CMS platform. TBG’s work has also won the organization an Omni Award.

“We truly believe that the Children’s National Health website is one of the best healthcare sites on the Web today. Not only was it an incredible design opportunity, but the chance for TBG to showcase our top-notch problem solving skills. The result is a perfect alignment of TBG’s UX expertise with Children’s National Health’s overall goals,” said CEO, John Berndt. “We truly are proud of the work on this site and are excited for the continued success.”

This recognition goes hand in hand with the numerous awards and recognitions TBG has received throughout the years, including a recent and continued recognition from the Baltimore Business Journal. In addition, TBG has won numerous awards for its work, including Sitecore Site of the Year, and Webby honors (the “Oscars” of the Web).

About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 443.996.8405

Email: bonnie.crawford@berndtgroup.net

About The ADDY Awards

With over 60,000 entries annually, the ADDY® Awards are the world's largest and arguably toughest advertising competition. The ADDY® Awards represent the true spirit of creative excellence by recognizing all forms of advertising from media of all types, creative by all sizes, and entrants of all levels from anywhere in the world. The American Advertising Federation hosts the ADDY® Awards through its 200 member advertising clubs and 15 districts. It is the only creative awards program administered by the advertising industry for the industry. AAF Baltimore has participated in the ADDY Awards competition for four decades. Its local competition showcases the great work being done in Baltimore and brings the advertising community together to celebrate it.