TBG Wins Aster Award

Children’s National Health System Website Receives Recognition

July 28, 2015, Baltimore, MD

Aster Award Graphic: Orange bubbles with text--2015 Aster AwardsTBG (The Berndt Group), www.berndtgroup.net, a prominent and growing national digital agency located in Baltimore, MD, won an Aster Award for its work on nationally recognized website, the Children’s National Health System.

As the only health system focused exclusively on pediatrics in the Washington, DC metropolitan area, Children’s National Health System has been serving the nation’s children for more than 140 years. Children’s National Health System has been named to the prestigious Honor Roll of the U.S. News & World Report 2015-16 Best Children’s Hospitals, ranking among the top 10 pediatric hospitals in the nation. The Honor Roll features the “best of the best” hospitals for kids in the country. Additionally, Children’s National is the only pediatric hospital in the entire region of Maryland, DC, and Virginia to earn Honor Roll designation.

The annual Aster Awards recognizes excellence in medical marketing and is dedicated to recognizing the most talented healthcare marketing professionals around the country. From annual reports, calendars, newsletters and websites, the Aster Awards has its eye on all marketing materials in the healthcare industry. Entries are judged on creativity, layout/design, typography, production, knowledge transfer and overall quality. An announcement of all awardees is published in Marketing Healthcare Today magazine.

After selecting TBG through a rigorous RFP process, Children’s National sought to develop a website that improved patient experience, improved physician satisfaction, and aligned with the health system’s updated branding. TBG developed Web strategy recommendations based on creative analysis and best practices research, in addition to a series of interviews with top stakeholders within Children’s National. This process enabled TBG to develop a new Web strategy, design, and user-driven, higher usability architecture for the site that resonates for all users, especially patients and their families. TBG continues to work with Children’s National to deepen integration, migrate and improve microsites, and making greater use of the Sitecore CMS.

“This was a great project, and we are glad it has been recognized in the marketplace with so many awards! We are looking forward to continuing to make the Children’s site even bigger and better," said CEO, John Berndt.

The Aster Award is the fifth award TBG has won for its work on Children’s National site. Previous awards include a Summit Award, Horizon Award, ADDY Award, and Omni Award.

The Aster Award win goes hand-in-hand with the numerous awards and recognitions TBG has received throughout the years, including continued recognition from the Baltimore Business Journal. In addition, TBG has won numerous awards for its work, including Sitecore Site of the Year, multiple ADDY® awards, and Webby honors (the “Oscars” of the Web).

About TBG

TBG (The Berndt Group) is a prominent national digital agency located in Baltimore, MD with clients including Valspar, Stanley Black & Decker, Penn Medicine, University of Pittsburgh Medical Center, Johns Hopkins, the Office of Government Ethics, and many others! TBG is focused on providing leading solutions in the areas of Web strategy, user experience, content strategy, CMS implementation, and mobile interaction.

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About The Aster Awards

The Aster Awards, one of the largest national competitions of its kind, is hosted by Marketing Healthcare Today Magazine and Creative Images, Inc. This elite program has recognized outstanding healthcare professionals for excellence in their advertising/marketing efforts since 2002. All entries are judged by industry experts and are scored on multiple criteria with a possibility of 100 total points. All winners are posted on the Aster Awards website, as well as published in Marketing Healthcare Today, a national healthcare marketing magazine.