TBG Nabs Davey Awards

Theodore Roosevelt Center at Dickinson State University & Creative Alliance Web Sites Take Home Honors

November 28, 2012, Baltimore, MD

TBG (The Berndt Group), a Baltimore, Maryland-based full service interactive agency, has received Davey Awards for work on the Theodore Roosevelt Center at Dickinson State University and Creative Alliance websites.

The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas. TBG earned a Gold award for its work on the Creative Alliance website and a Silver for the Theodore Roosevelt Center at Dickinson State University site.

It is a longstanding tradition at TBG to develop Maryland arts websites pro bono or partially pro bono, which enables us to contribute to what we think is one of the strongest positive aspects of the region—its rich creative community. Not only do many TBG employees have activities outside of work in the cultural sphere, we are also by and large great consumers of the local vibrant and stimulating culture. One of the strongest organizations in the region along these lines, and a longstanding TBG client, is the Creative Alliance at The Patterson, located in the renovated Patterson Theatre on Eastern Avenue in Highlandtown.

Aside from resolving a variety of back-end usability considerations and making the site friendlier to contemporary monitors and mobile devices, we feel that this redesign successfully has brought the Creative Alliance into a more successfully Web-centric period. The design of the site has been broadly popular, and ultimately extends the Creative Alliance brand in an effective way, as well as allowing for tremendously improved usability for the organization's visitors. TBG is thrilled to be able to be a part of this great project!

Jed Dodd, Creative Director, the Creative Alliance at The Patterson, commented, "It meant a great deal to us at the Creative Alliance to have The Berndt Group take us on again as a pro bono client. Not just because of their rock-solid design skills, or the thoroughness with which they manage the entire process, but because in their own way they've been leaders in the arts scene as well for many years. It was a testament to their previous design for us that we were able to rely on it for so long, but needless to say the new site has opened up whole new worlds for us, and it's a joy to play with."

Julia Niederman, TBG Creative Director, and designer of the Creative Alliance site, added, "The new Creative Alliance site design project was a great opportunity for us at TBG and for me personally; striving for something fun and still clean and modern is one of those challenges that us designers itch for...and knowing that we were contributing to the promotion of art and education in Baltimore—and a truly unique venue— brought it close to home."

One of our favorite projects that launched in the last few months, the Theodore Roosevelt Center at Dickinson State University, is perhaps the definitive online museum and research tool about the life of one of the most remarkable U.S. presidents. After flying to the amazing cloudscapes of the Badlands in distant North Dakota, The TBG team were able to land this great creative opportunity and develop a site that is both aesthetically attractive and rich in content. Incorporating best practices for online museum and rich educational content, the site also serves serious research academics. The site, built in the Sitecore CMS, combines a design that allows for a broad appeal to students and families interested in American History (essentially functioning as an online museum/textbook on the subject) with powerful search and integration with multiple data sources for researchers.

Sharon Kilzer, Project Manager, Theodore Roosevelt Center, enthused, "Developing this website was uncharted territory for us, and our team learned so much in the process. I like to think that we stretched TBG, as well, presenting new challenges to be solved in creative ways. Our collaboration produced an unparalleled user experience, and we are very proud of the results!"

John Berndt, TBG President & CEO, added, "This very much was a banner project for us—we built a great research tool and created a best practices website, it was a great design opportunity, we got to work with a great client, and we had the awesome experience of visiting the Badlands and learning more about Theodore Roosevelt!"

TBG has also won a Summit International, Horizon Interactive and ADDY Award for the Theodore Roosevelt Center at Dickinson State University website.

About The Davey Awards

The largest and most prestigious awards competition exclusively for the "Davids" of creativity. David defeated the giant Goliath with a big idea and a little rock—the sort of thing small firms do each year. The annual International Davey Awards honors the achievements of the "Creative Davids" who derive their strength from big ideas, rather than stratospheric budgets. The Davey Awards may be for smaller organizations, but the judges have big reputations. The Davey is sanctioned and judged by the International Academy of the Visual Arts, an invitation-only body consisting of top-tier professionals from a "Who's Who" of acclaimed media, advertising, and marketing firms. IAVA members include executives from organizations such as Condè Nast, Michael Kors Inc., Disney, The Ellen Degeneres Show, Microsoft, HBO, Monster.com, MTV, Polo Ralph Lauren, Sotheby's Institute of Art, Victoria's Secret, Howcast and many more.

About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 443.996.8405

Email: bonnie.crawford@berndtgroup.net