TBG Named Webby Award Honoree for Work on Arts Every Day Website

April 17, 2009, Baltimore, MD

TBG (The Berndt Group), a Baltimore, Maryland-based full service interactive agency, announced that it has been named an 'Official Honoree' in the 13th Annual Webby Awards for its work on the Arts Every Day website. This distinction is given to those sites and teams that have demonstrated a high standard of excellence. The Arts Every Day site took honors in the 'Education' category.

The Webby Awards is the leading international award honoring excellence on the Internet. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 550-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities. The Academy is an intellectually diverse organization that includes members such as musicians Beck and David Bowie, Internet inventor Vint Cerf, political columnist Arianna Huffington, Real Networks CEO Rob Glaser, "The Simpsons" creator Matt Groening, R/GA Founder and Chairman Robert Greenberg, Virgin Atlantic Chairman and Founder Richard Branson, and The Weinstein Company Co-Founder Harvey Weinstein. Members also include writers and editors from publications such as The New York Times, Wired, Details, Fast Company, Elle, The Los Angeles Times, Vibe, and WallPaper.

As a result of the exceptional quality of submissions this year, the Academy recognized outstanding entries as Official Honorees. The Official Honoree distinction is awarded to the top 15% of all work entered that exhibits remarkable achievement. The 13th Annual Webby Awards received nearly 10,000 entries from over 60 countries and all 50 states and generated over 750 million media impressions worldwide - TBG and its work on the Arts Every Day website was in the top 15% of those entries. TBG was recognized alongside top companies and agencies such as Nike, Disney Interactive Media Group, The George Lucas Educational Foundation, CNN, Rock the Vote and Duke - A Razorfish Company.

TBG CEO, John Berndt, commented, "The Webbys are considered the 'Oscars of the Web' so we are thrilled to be recognized by the International Academy of Digital Arts and Sciences for our work on the Arts Every Day site. We consider the site to be a best practice site in the nonprofit and education sectors. We are honored by the recognition, and are very happy it was for our Web work for such a vital organization. We are 100% behind Arts Every Day's mission of building relationships between the arts community and Baltimore City schools and parents. Arts education in schools is often an overlooked but vital part of a students' education and we think the Arts Every Day website will help promote this important concept and provide resources and tools to educators, parents and students."

TBG partnered with Arts Every Day to build a site in conjunction with a new program that connects Baltimore students with arts. The new program and website allows Baltimore City teachers to identify artists and cultural organizations that can supplement classroom education and provide cultural experiences. TBG worked with the organization from soup to nuts, developing the organization's branding, and guiding the client through a comprehensive website strategy planning phase; we also focused on user experience, and the end result is a best practice, sustainable CMS implementation.

Overall goals for the The Arts Every Day website included creating a comprehensive resource for parents seeking regional arts and cultural activities for their children; the organization’s database contains hundreds of events and programs from dozens of institutions. The website also enables educators to access a comprehensive database of arts-related activities, cultural organizations, programs, and artists that provide arts and cultural education and experiences for young people. Additionally, classroom teachers and school administrators can also find easy-to-follow guides for how to integrate arts activities in the classroom. The site runs on the Ektron CMS.

Mark Hardardt, senior vice president of sales and business development at Ektron commented, "As an Ektron Premier Partner, TBG has demonstrated their commitment to developing websites that deliver an exceptional customer experience using Ektron technology. The Arts Every Day website is yet another example of TBG’s ability to deliver best practice websites utilizing Ektron’s web content management platform to align directly with their customer’s business goals."

Joan Weber, Executive Director of Arts Every Day, concurs that the site is a best practice, saying, "TBG has been able to capture the practical energy of Arts Every Day and created a site that has rapidly become a national model. The site alone has contributed significantly to our growth by emulating a "business-to-business" model for arts education."

This is TBG’s third Webby Awards recognition. TBG received the 'People’s Voice' Award in the category of 'Cultural Institutions' for the National Aquarium in Baltimore website in 2005 as well as an 'Official Honoree' distinction for work on the Maryland Science Center website in 2006.

TBG wins an average of ten design awards per year.

About The Webby Awards

The Webby Awards is the leading international award honoring excellence in Web design, creativity, usability and functionality. Established in 1996 during the Web's infancy, the Webbys are presented by The International Academy of Digital Arts and Sciences, a 500-member body of leading Web experts, business figures, luminaries, visionaries and creative celebrities www.webbyawards.com.

About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 443.996.8405

Email: bonnie.crawford@berndtgroup.net