TBG and Arts Every Day Partner on Website that Connects Baltimore Students with Arts

www.artseveryday.com Website Launches

November 11, 2008, Baltimore, MD

TBG (The Berndt Group), a Baltimore, MD-based full service interactive agency, and Arts Every Day are excited to announce the launch of a new website in conjunction with a new program that connects Baltimore students with arts. The site launched on November 10, 2008.

Working with TBG in partnership, Arts Every Day launched its new programs' directory and website, designed by TBG, that allows Baltimore City educators to identify artists and cultural organizations that can supplement classroom education and provide cultural experiences.

Arts Every Day is leading a collaborative effort to build relationships between the arts community and Baltimore City schools and parents. Through its comprehensive database, the nonprofit is the first organization in the region to provide parents and educators with easy access to arts and cultural offerings geared toward children in the Baltimore area. Arts Every Day also provides the arts and cultural education community with information to ensure that their programming supports school curriculum. As a result, teaching and learning through the arts better supports academic achievement.

"Arts education is a crucial, but too often overlooked, part of a child’s education," said Arts Every Day Executive Director Joan Weber. "Arts Every Day makes it easy for teachers to embrace the arts community and all the resources it provides to enrich classroom lessons with engaging, creative arts programming."

Arts Every Day was created to support the arts as a valuable educational tool by encouraging arts integration in schools and by being an advocate for arts teachers. By providing information about how educational goals can be achieved with complementary arts activities, the organization bridges the gap between the education and arts communities in Baltimore.

Said Joan Weber, "When educators make arts a companion to traditional academics, students engage multiple skills and abilities. Arts integration also accommodates different styles of learners, providing an interactive component to accompany and provide context for classroom instruction. The arts transform the learning environment, making schools places for discovery."

Highlights of the new Arts Every Day website include:

  • Through the new website, www.artseveryday.org, educators can access a comprehensive database of arts-related activities, cultural organizations, programs, and artists that provide arts and cultural education and experiences for young people.

  • Classroom teachers and school administrators can also find easy-to-follow guides for how to integrate arts activities in the classroom.

  • The Arts Every Day website is a comprehensive resource for parents seeking regional arts and cultural activities for their children. The organization’s database contains hundreds of events and programs from dozens of institutions.

  • It also incorporates the Greater Baltimore Cultural Alliance’s Fun Guide, where parents can sign up for half price ticket offers.

  • The site runs on the Ektron CMS.

TBG also worked through a branding process with Arts Every Day, and developed the organization's branding.

President and CEO, John Berndt, commented, "What Arts Every Day is doing as a program is outstanding, and we were pleased to be able to provide branding and Web design and development services to this vital organization. We partnered with Arts Every Day on this project, and produced a site that is an example of best practices for nonprofit websites, from branding, through usability, to a tightly integrated CMS implementation. We think the site will be a great community resource and we look forward to continuing to work with Arts Every Day to ensure that the site is the best resource it can be."

To learn more about Arts Every Day and to locate community arts programming, visit www.artseveryday.org.

About TBG

TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.

Media Contact

Bonnie Crawford

Manager of Marketing & New Business

Phone: 443.996.8405

Email: bonnie.crawford@berndtgroup.net