2008 is a Banner Year for TBG "Best-of-Breed" Website Launches
Launches Include New Sites for Provident Bank, Arts Every Day
In 2008, TBG (The Berndt Group), a Baltimore, MD-based full service interactive agency, continued our tradition of working on high profile and complex projects in a variety of industries, including higher education, nonprofit, banking, Internet security, health care, engineering and technology.
TBG's focus is on expert, holistic Web development. Specific areas of strength and focus:
- Website Strategy
- User Experience
- Content Management System (CMS) Selection
- CMS Best Practices and Implementation
- Internet Marketing
- Website Governance
We set a high standard for thorough, alert development practices. Our focus is on finding the most grounded, effective and inspired solutions to problems of Web content and brand delivery.
Putting our process to work, TBG partnered with Provident Bank to launch a new corporate website in September. TBG was selected by Provident because of its expertise in best practices for user experience and content management systems. The company developed a comprehensive Web strategy for Provident and implemented a "best-of-breed" website.
Overall goals for the new site included an improved user experience for Provident customers and prospects, delivering a clear and contemporary brand impression and value promise for Provident Bank and growing and building customer relationships across all business lines and providing customers with the level of services expected and needed to retain relationships. The new site achieves all of these initial objectives. The new site runs on the CrownPeak CMS. In addition to providing ease of use for Provident's customers, the site also enables Provident staff to easily maintain the site, and keep content fresh for Provident's customers.
Another launch we are very proud of is the Arts Every Day website. TBG partnered with Arts Every Day to build a site in conjunction with a new program that connects Baltimore students with the arts. The new program and website allows Baltimore City teachers to identify artists and cultural organizations that can supplement classroom education and provide cultural experiences. TBG worked with the organization from soup to nuts, developing the organization's branding, and guiding the client through a comprehensive website strategy planning phase; we also focused on user experience, and the end result is a best practice, sustainable CMS implementation.
Overall goals for the The Arts Every Day website included creating a comprehensive resource for parents seeking regional arts and cultural activities for their children; the organization’s database contains hundreds of events and programs from dozens of institutions. The website also enables educators to access a comprehensive database of arts-related activities, cultural organizations, programs, and artists that provide arts and cultural education and experiences for young people. Additionally, classroom teachers and school administrators can also find easy-to-follow guides for how to integrate arts activities in the classroom. The site runs on the Ektron CMS.
Additional noteworthy launches in '08 include:
John Berndt, CEO, commented, "This year, we were able to work on a number of interesting projects and provide a lot of real value to our clients - something we take very seriously. With each project, we strive to bring a level of maturity and intelligence to our clients' real business problems - we listen carefully to our clients, and then provide them with thoughtfully conceived and targeted solutions, guiding them through a structured and nuanced Web design and development process. We tend to build long-lasting relationships with our clients, given our intense focus on customer service and providing real and lasting solutions. We view our clients as partners and we enjoy working with our partners such as Provident, Arts Every Day, and others, to achieve 'best of breed' websites."
Looking forward to the new year, John Berndt added, "at the end of the day, the chance to solve real-world problems in a lasting way for our clients is what drives us - and makes our work more enjoyable. We look forward to what '09 brings."
TBG (The Berndt Group) is an award-winning, national digital agency focused on meaningful digital transformations that combine leading user experience, implementation of platforms and automation, improved digital operations, and the adoption of best practices around personalization and user engagement. We are a leading Sitecore Gold partner, with 10+ years of experience developing major digital ecosystems on Sitecore. Our well-known clients span a wide range of sectors, with a high concentration in healthcare, financial services, and direct-to-consumer markets.