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Personalization

car in a ditch

Don't Drive Into the Creepiness Ditch—A New Uncanny Valley for Personalization

In psychology, the “uncanny valley” describes how people emotionally react to robots and other simulations of human beings. Here, we describe a similar principle, the "creepiness ditch," in relation to digital personalization.

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Strategy

person with many paths leading in different directions in front of them UX Strategy in an Uncertain World 

December 17, 2015

Developing a winning digital roadmap—particularly a long-term roadmap—can be tricky. How can you ensure the strategies and solutions that are appropriate to your current plan will be relevant in the future?

Tools & Tips

Racecar and driver The Need for Speed 

November 23, 2015

No matter how great your site looks or how useful the content is to users, the impact on your audience will be compromised if the wait time creates an unpleasant user experience or worse yet, if users don’t stick around to wait. 

Strategy

house being built with website content terms Breaking Down Structured Content 

October 15, 2015

The user experience is the product of the Information Architect's work through intuitive navigation, a clean interface, fluid interactions, and easy-to-find information. Here, we define structured content (and its importance) in a simple way.

Development

spider in a web with 2 scrapes Spider, Snork & Scrape, Part 2 

October 14, 2015

In Part 2 of this series, we'll show how to download an entire website to your local computer and build a reusable scraping framework to handle more complex scraping scenarios.

UX

"Customer Journey" above a green landscape leading to a castle Connecting User Experience to the Customer Journey, Part I  

September 9, 2015

At TBG, we use the art of storytelling as tools to help our clients step back from the purely transactional aspects (the buying and selling) of their businesses and instead focus on its transcendent purpose (helping people). 


Just For Fun

Top 10 Podcasts TBG's Top 10 Podcasts 

September 9, 2015

Podcasts are all the rage these days, and our staff has as many opinions on the format as we do on websites! Here, we've taken on a number of shows, whether technology-related or just-for-fun. Check out our team's picks and the episodes that kept us coming back for more.


Sitecore

hand with pen holding clipboard Sitecore Content Editor Training the TBG Way: A Five-Point Approach 

September 8, 2015

There are many ways a project team can approach training for content editors. Here at TBG, these five key points ensure the success of every training program as we prepare and launch a customized website in the Sitecore platform. 


Sitecore

blue and orange colored squares with icons How Sitecore CMS Architecture Decisions Interact With Future Multivariate Testing Options 

August 24, 2015

A key property of CMS is that it provides structure to the content management experience—largely through content modeling, the way that templates are logically and modularly constructed, the design of metadata and tree relationships among content, and workflows and permissions.