TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.
We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general.
Earlier this month, TBG’s team had fast-paced travels across Europe consulting for our major new client, Mitel.com.
The Art of Engagement ›
A common way to calculate engagement is to compare the number of page views across two date ranges—before and after a campaign launch—and infer that the campaign is engaging if it produces more page views.
Sitecore Personalization Basics ›
I recently had a conversation with one of my coworkers who was learning about how Sitecore personalization works, and I gave her a rather brief rundown on the basics.
Tools & Tips
Top 5 Things You Should Never Say to Your Project Teams ›
Since the dawn of agency civilization, there has always been a balancing act between Project Managers and the Information Architects, Designers and Front- and Back-end Developers, etc. who “do” the work.
Tools & Tips
Coveo for Sitecore and Port 8080 ›
Ed shares his experience with an issue that's come up in all of his Coveo for Sitecore implementations that many other developers may face as well.
Just For Fun
TBG's Top 10 Ways We Welcome Spring ›
It was a long, cold winter here on the East Coast, and like many that were stuck in sub-zero temperatures, we jump at every opportunity to welcome in the warm, spring air. As the flowers start to bloom and the temperatures continue to rise, we've compiled our favorite ways to ring in spring.
Usability, Baby! ›
Usability (or lack thereof) is all around us. It’s not just about websites, but about the basics of human interaction with products, devices, technology, and sometimes even other people.
Tools & Tips
Alien vs. Predator ›
At just about any agency, the business side of the house will consist of two primary roles: the extroverted Account Manager and the internally-oriented, detail-obsessed Project Manager.
Sitecore Page Level Testing ›
One of Sitecore's most valuable capabilities is its capacity to allow content editors to easily create multivariate tests.