Always Thinking

blog

TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.

We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general. 

Strategy

Collection of items from the BD Conference

Lessons in Empathy BD Conference

January 28, 2015

Conferences in the Web development industry often focus on technical aspects of the profession. While some talks at BDConf Orlando addressed specific concerns of our craft, the underlying topic of the two-day event was empathy.

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Tools & Tips

Man prototyping Interaction Design in 2015 

January 29, 2015

We don’t want our websites to be strongly associated with a trend as they often age quickly. But there is often an undercurrent, need or newly available technology that brings about trends, and can improve our websites and allow us to create better user experiences.

Development

Push pin in a Sitecore logo on a map Explaining Sitecore DMS Geographic (GeoIP) Personalization Rules 

December 16, 2014

Geographic targeting is one of the more valuable and accessible routes to taking advantage of Sitecore's DMS personalization capabilities.

Development

Sitecore logo inside a search magnifying glass icon Properly Handling Sitecore Item URLs in Coveo for Sitecore 7 

November 14, 2014

Coveo for Sitecore opens up a lot of new possibilities for using search on a website. Here at TBG, we've discovered, however, that it needs help in generating URI for display and use on site search pages.

Strategy

Image of upside down tree with roots in air Deep Trees & Mobile Needs Part I 

October 8, 2014

This is the first of a blog series that assesses the changes that have occurred on the Web as a result of the mobile revolution, and pressing open questions.

Just For Fun

audrey holding carved pumpkin TBG's Top 10 Fall Favorites 

October 3, 2014

It’s no secret that TBG loves Fall–from the cool, crisp air, the beautiful foliage, to warm drinks, and pumpkin flavored everything–what’s not to love? It was near impossible to nail it down to just 10, but we rock, paper and scissored our way to a list of our Top Fall Favorites.

Development

A shot of a jumbotron and a crowd at the Sitecore Symposium Digesting Change: CliffsNotes from Sitecore Symposium 2014 

October 1, 2014

Having just participated in Sitecore’s Symposium in Las Vegas, TBG pauses for a second to digest the new information that was a part of that event, and serve it up in bite-sized chunks for our clients and other Sitecore developers.

UX

Woman Overlooking Grand Canyon Large Moderated & Remote Tips for the Big User Test 

September 30, 2014

A remote moderated user test is always an adventure. Conducting a remote moderated user test internationally, with a user group of 50, was like crossing the Grand Canyon!

Tools & Tips

Row of bugs The New Normal: Issue Tracking for Design 

September 24, 2014

At TBG, we have found that maintaining a very detailed issue tracking system has been the key to keeping our projects on task and on time.