TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.
We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general.
Content Management Systems (CMS) and 3rd party systems have enabled Web teams to deliver highly targeted, personalized content. But many Web teams have only tapped the surface of these features. This short video gives an overview of personalization and how it can influence your Web operation.
Sitecore’s Federated Experience Manager ›
Sitecore's FXM is a newly released module for Sitecore 7 that does the incredible thing of allowing you to extend the reach of Sitecore's marketing and content delivery capabilities to sites that don't actually run on Sitecore.
Responsive Design & Accessibility ›
Persons with disabilities are an important subset of users that must be considered no matter how you have defined a website’s audiences. When given the opportunity, we jumped at the chance to attend a day-long working session to learn how best to address usability for persons with disabilities.
Part One: Building for the Long Haul ›
TBG doesn't often work on the "throwaway" Web. The projects that our clients hire us to do are large and will live at the center of their Web strategy for many years to come. That's why we build solutions that last.
Lessons in User Experience Design from the Stage ›
Whether it’s a burlesque performer striding onto stage with an immense air of confidence, or a chamber musician somberly entering the concert hall, great performers know that an audience’s first impression sets the tone for an entire performance.
Just For Fun
Fear is Your Friend. ›
The theme of fear pops up again and again at the How Design Conference Live in Boston. If it's scary, it's right?
Designing Together ›
Fostering a humanistic approach to design isn’t easy. It takes practice. Practice being playful and thoughtful. Why? Because it’s crucial that we’re always thinking, as we say here at TBG. It’s the good, ethical, thing to do.
Bmoresponsive: Responsive Goodness! ›
How could we anticipate the implementation challenges we would face when our pixels turned to percentages and our image requests made our little phones want to turn off and go to sleep?
Tools & Tips
Top 4 Do’s (and 1 Don’t) For Writing Awesomely Effective Emails ›
As a project manager for large websites and software development, Erika sends a lot of emails. Like, A LOT. She learned that an email can either serve as an excellent communication tool or resource, or it can cause profound confusion for a project team.