TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.
We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general.
This blog post is excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.
To Microsite, or Not? ›
It is a question every digital strategy team must confront at some point—to microsite or not to microsite?
Part IV of IV: On the Ethics of Web Experience Personalization ›
As someone who has worked for 20+ years in the salt mines of Web strategy and user experience, I couldn’t be more excited about personalization, which gives new answers to the most well-worn Web problems.
Part III of IV: The Keys to the Castle: Personalization Rules ›
Along with appropriate user profiling, personalization rules are really the bedrock of any personalization practice.
Part II of IV: Birth of the Personalization Program ›
This is the second blog post excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.
Tools & Tips
4 Do's (Plus 1 Don't) for Superbly Thorough Bug Tracking ›
There’s an age-old saying that goes “You can’t make a website without logging some bugs.” Or was it breaking some eggs? Something like that.
Engaging Analytics ›
Customer engagement is a crucial part of the sales process—it’s also notoriously difficult to measure. It’s hard to know whether or not a segment of data is meaningful.
Sitecore Content Search API Joining Search Queries ›
Sitecore 7 introduced the exciting new Sitecore Content Search API. One of the coolest features of this new search API is the ability to write search queries using LINQ statements, and we share a few ways in which LINQ can be used.
Tools & Tips
Interaction Design in 2015 ›
We don’t want our websites to be strongly associated with a trend as they often age quickly. But there is often an undercurrent, need or newly available technology that brings about trends, and can improve our websites and allow us to create better user experiences.