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Personalization

How to Keep PHI Out of Digital Targeting Experience Personalization

Learn the difference between what's PHI and what isn't so that marketers can provide a first-class personalized, digital experience to potential patients and to market in a competitive landscape.

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Strategy

man behind computer Your Site Is Pawnee, Indiana. Your Users Are the Department of Parks and Recreation

January 17, 2017

What if, rather than imagine them as real people, we tried to imagine our site users as characters on a TV show?

Strategy

cell phone with robot Chat Bots & You: Chronicles from the Seattle Interactive Conference 

December 8, 2016

Though chat bots are still a nascent technology, they are worth exploring and could significantly improve your sales and marketing returns.

Just For Fun

How Do We Love Thee, TBG? Let Us Count the Ways 

November 1, 2016

Dynamic and challenging work, an impressive client list and awesome co-workers. These are just a few stanzas of our 25th anniversary sonnet. 

Tools & Tips

Be the Bee: Cross-Pollination Among Project Teams 

November 1, 2016

For ultimate success and innovation, organizations must create frameworks for knowledge-share and asset management, foster cross-team communication, and each team member must find their “inner bee."

Strategy

Democratization of Digital Healthcare 

November 1, 2016

Considering recent and continuing advancements in technology and healthcare legislation, here are some tips to strategically plan for the digital characteristics that will define the patient of the future.

Strategy

Demystifying Taxonomy 

November 1, 2016

In this post, we explore the concept of taxonomy using an example from the wonderful world of music.

Sitecore

Sitecore Symposium 2016 Takeaways 

November 1, 2016

Check out our takeaways from Sitecore Symposium 2016 that we’re most excited about and the potential effects on your business.

Tools & Tips

woman and man at conference Highlights & Takeaways from An Event Apart 2016 

September 16, 2016

Here are our highlights and takeaways from this year's An Event Apart conference, an incubator for innovation and improved Web experiences in our designs, work, and processes.