Always Thinking
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http://berndtgroup.net

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TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.

We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general. 

Personalization

personalization architect

Part I of IV: Birth of the Personalization Architect

February 20, 2015

This blog post is excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.

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Tools & Tips

Alien vs. Predator 

May 5, 2015

At just about any agency, the business side of the house will consist of two primary roles: the extroverted Account Manager and the internally-oriented, detail-obsessed Project Manager. 

Development

Sitecore Page Level Testing 

May 5, 2015

One of Sitecore's most valuable capabilities is its capacity to allow content editors to easily create multivariate tests. 

UX

Why Learn HTML 

May 1, 2015

To understand and design for the Web, UX teams need to speak the language. HTML is truly the language of the Web—and this assertion is no longer a meaningless truism—rather, it’s a growing, urgent call to action.

Development

interior of nautilus A Beginner's Guide to Developing Sitecore Sublayouts 

April 15, 2015

As part of the high level of engagement that we endeavor to achieve and maintain with our clients, and as Sitecore experts, developers at TBG are often in the position of providing guidance for our clients’ Web development staff.

Tools & Tips

Stop, Collaborate & Listen! 

April 14, 2015

At TBG, we collaborate as much as we drink coffee…which is…A LOT (#freshpots #davegrohl). And, thanks to various technology platforms, the potential to collaborate is seemingly endless.

Development

Sitecore API Search Configuration Index Optimizing Your Index Configurations in Sitecore 7 

April 3, 2015

Sitecore Content Search API provides an easy-to-implement and scalable way of utilizing indexes on your Sitecore instance.

Strategy

Shakespearean character holding tablet To Microsite, or Not? 

March 24, 2015

It is a question every digital strategy team must confront at some point—to microsite or not to microsite?

Personalization

man spying with camera Part IV of IV: On the Ethics of Web Experience Personalization 

March 12, 2015

As someone who has worked for 20+ years in the salt mines of Web strategy and user experience, I couldn’t be more excited about personalization, which gives new answers to the most well-worn Web problems.