Always Thinking

blog

TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.

We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general. 

Strategy

personalization architect

Part I of IV: Birth of the Personalization Architect

February 20, 2015

This blog post is excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.

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Tools & Tips

Woman zapping bugs with a ray gun 4 Do's (Plus 1 Don't) for Superbly Thorough Bug Tracking 

February 23, 2015

There’s an age-old saying that goes “You can’t make a website without logging some bugs.” Or was it breaking some eggs? Something like that. 

Strategy

Sitecore Engagement Ring Engaging Analytics 

February 3, 2015

Customer engagement is a crucial part of the sales process—it’s also notoriously difficult to measure. It’s hard to know whether or not a segment of data is meaningful. 

Development

Man searching Sitecore Content Search API Joining Search Queries 

February 2, 2015

Sitecore 7 introduced the exciting new Sitecore Content Search API. One of the coolest features of this new search API is the ability to write search queries using LINQ statements, and we share a few ways in which LINQ can be used.

Tools & Tips

Man prototyping Interaction Design in 2015 

January 29, 2015

We don’t want our websites to be strongly associated with a trend as they often age quickly. But there is often an undercurrent, need or newly available technology that brings about trends, and can improve our websites and allow us to create better user experiences.

Strategy

Collection of items from the BD Conference Lessons in Empathy BD Conference 

January 28, 2015

Conferences in the Web development industry often focus on technical aspects of the profession. While some talks at BDConf Orlando addressed specific concerns of our craft, the underlying topic of the two-day event was empathy.

Development

Push pin in a Sitecore logo on a map Explaining Sitecore DMS Geographic (GeoIP) Personalization Rules 

December 16, 2014

Geographic targeting is one of the more valuable and accessible routes to taking advantage of Sitecore's DMS personalization capabilities.

Development

Sitecore logo inside a search magnifying glass icon Properly Handling Sitecore Item URLs in Coveo for Sitecore 7 

November 14, 2014

Coveo for Sitecore opens up a lot of new possibilities for using search on a website. Here at TBG, we've discovered, however, that it needs help in generating URI for display and use on site search pages.

Strategy

Image of upside down tree with roots in air Deep Trees & Mobile Needs Part I 

October 8, 2014

This is the first of a blog series that assesses the changes that have occurred on the Web as a result of the mobile revolution, and pressing open questions.