Always Thinking

blog

TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.

We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general. 

Just For Fun

audrey holding carved pumpkin

TBG's Top 10 Fall Favorites

October 3, 2014

It’s no secret that TBG loves Fall–from the cool, crisp air, the beautiful foliage, to warm drinks, and pumpkin flavored everything–what’s not to love? It was near impossible to nail it down to just 10, but we rock, paper and scissored our way to a list of our Top Fall Favorites.

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Development

Push pin in a Sitecore logo on a map Explaining Sitecore DMS Geographic (GeoIP) Personalization Rules 

December 16, 2014

Geographic targeting is one of the more valuable and accessible routes to taking advantage of Sitecore's DMS personalization capabilities.

Development

Sitecore logo inside a search magnifying glass icon Properly Handling Sitecore Item URLs in Coveo for Sitecore 7 

November 14, 2014

Coveo for Sitecore opens up a lot of new possibilities for using search on a website. Here at TBG, we've discovered, however, that it needs help in generating URI for display and use on site search pages.

Strategy

Image of upside down tree with roots in air Deep Trees & Mobile Needs Part I 

October 8, 2014

This is the first of a blog series that assesses the changes that have occurred on the Web as a result of the mobile revolution, and pressing open questions.

Development

A shot of a jumbotron and a crowd at the Sitecore Symposium Digesting Change: CliffsNotes from Sitecore Symposium 2014 

October 1, 2014

Having just participated in Sitecore’s Symposium in Las Vegas, TBG pauses for a second to digest the new information that was a part of that event, and serve it up in bite-sized chunks for our clients and other Sitecore developers.

UX

Woman Overlooking Grand Canyon Large Moderated & Remote Tips for the Big User Test 

September 30, 2014

A remote moderated user test is always an adventure. Conducting a remote moderated user test internationally, with a user group of 50, was like crossing the Grand Canyon!

Tools & Tips

Row of bugs The New Normal: Issue Tracking for Design 

September 24, 2014

At TBG, we have found that maintaining a very detailed issue tracking system has been the key to keeping our projects on task and on time.

Development

federatedcontent Sitecore’s Federated Experience Manager 

September 10, 2014

Sitecore's FXM is a newly released module for Sitecore 7 that does the incredible thing of allowing you to extend the reach of Sitecore's marketing and content delivery capabilities to sites that don't actually run on Sitecore.

UX

Responsive Design & Accessibility 

August 13, 2014

Persons with disabilities are an important subset of users that must be considered no matter how you have defined a website’s audiences. When given the opportunity, we jumped at the chance to attend a day-long working session to learn how best to address usability for persons with disabilities.