Always Thinking

blog

TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.

We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general. 

Strategy

personalization architect

Part I of IV: Birth of the Personalization Architect

February 20, 2015

This blog post is excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.

Read More

Strategy

Shakespearean character holding tablet To Microsite, or Not? 

March 24, 2015

It is a question every digital strategy team must confront at some point—to microsite or not to microsite?

Strategy

man spying with camera Part IV of IV: On the Ethics of Web Experience Personalization 

March 12, 2015

As someone who has worked for 20+ years in the salt mines of Web strategy and user experience, I couldn’t be more excited about personalization, which gives new answers to the most well-worn Web problems.

Strategy

I will not show irrelevant content written on blackboard Part III of IV: The Keys to the Castle: Personalization Rules 

March 9, 2015

Along with appropriate user profiling, personalization rules are really the bedrock of any personalization practice.

Strategy

bento box Part II of IV: Birth of the Personalization Program 

February 27, 2015

This is the second blog post excerpted from a longer chapter in TBG's CEO John Berndt's new full-length book Personalization Mechanics: Targeted Content for Web Teams of All Sizes.

Tools & Tips

Woman zapping bugs with a ray gun 4 Do's (Plus 1 Don't) for Superbly Thorough Bug Tracking 

February 23, 2015

There’s an age-old saying that goes “You can’t make a website without logging some bugs.” Or was it breaking some eggs? Something like that. 

Strategy

Sitecore Engagement Ring Engaging Analytics 

February 3, 2015

Customer engagement is a crucial part of the sales process—it’s also notoriously difficult to measure. It’s hard to know whether or not a segment of data is meaningful. 

Development

Man searching Sitecore Content Search API Joining Search Queries 

February 2, 2015

Sitecore 7 introduced the exciting new Sitecore Content Search API. One of the coolest features of this new search API is the ability to write search queries using LINQ statements, and we share a few ways in which LINQ can be used.

Tools & Tips

Man prototyping Interaction Design in 2015 

January 29, 2015

We don’t want our websites to be strongly associated with a trend as they often age quickly. But there is often an undercurrent, need or newly available technology that brings about trends, and can improve our websites and allow us to create better user experiences.