Always Thinking
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TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.

We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general. 

Personalization

Enter Entree Entrata Entrada

Around the World in 80 Localizations

May 7, 2015

Earlier this month, TBG’s team had fast-paced travels across Europe consulting for our major new client, Mitel.com.

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Strategy

person putting ring on finger The Art of Engagement 

June 30, 2015

A common way to calculate engagement is to compare the number of page views across two date ranges—before and after a campaign launch—and infer that the campaign is engaging if it produces more page views.

Personalization

Chameleon and a Utility app icon Sitecore Personalization Basics 

June 26, 2015

I recently had a conversation with one of my coworkers who was learning about how Sitecore personalization works, and I gave her a rather brief rundown on the basics.

Tools & Tips

See No Evil, Hear No Evil, Speak No Evil Monkeys Top 5 Things You Should Never Say to Your Project Teams 

June 24, 2015

Since the dawn of agency civilization, there has always been a balancing act between Project Managers and the Information Architects, Designers and Front- and Back-end Developers, etc. who “do” the work.

Tools & Tips

Coveo Astronaut Coveo for Sitecore and Port 8080 

May 19, 2015

Ed shares his experience with an issue that's come up in all of his Coveo for Sitecore implementations that many other developers may face as well.

Just For Fun

TBG's Top 10 Ways We Welcome Spring TBG's Top 10 Ways We Welcome Spring 

May 6, 2015

It was a long, cold winter here on the East Coast, and like many that were stuck in sub-zero temperatures, we jump at every opportunity to welcome in the warm, spring air. As the flowers start to bloom and the temperatures continue to rise, we've compiled our favorite ways to ring in spring. 

UX

Usability, Baby! 

May 6, 2015

Usability (or lack thereof) is all around us.  It’s not just about websites, but about the basics of human interaction with products, devices, technology, and sometimes even other people.

Tools & Tips

Alien vs. Predator 

May 5, 2015

At just about any agency, the business side of the house will consist of two primary roles: the extroverted Account Manager and the internally-oriented, detail-obsessed Project Manager. 

Development

Sitecore Page Level Testing 

May 5, 2015

One of Sitecore's most valuable capabilities is its capacity to allow content editors to easily create multivariate tests.