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Personalization

How to Keep PHI Out of Digital Targeting Experience Personalization

Learn the difference between what's PHI and what isn't so that marketers can provide a first-class personalized, digital experience to potential patients and to market in a competitive landscape.

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Just For Fun

How to Create a Digital Ecosystem Like You Grow a Garden 

March 21, 2017

Careful planning from the start, with reassessment and adjustments along the way, will not only bring to bear a fruitful garden, but will also produce successful launches and ensure happy clients.

UX

Introducing Kids to Information Architecture (IA) & User Experience (UX)  

March 21, 2017

Lindsey volunteered to present what she does for a living to a group of children. But then she realized she had a huge challenge to face: how would she explain IA & UX to children?

Strategy

man behind computer Your Site Is Pawnee, Indiana. Your Users Are the Department of Parks and Recreation

January 17, 2017

What if, rather than imagine them as real people, we tried to imagine our site users as characters on a TV show?

Strategy

cell phone with robot Chat Bots & You: Chronicles from the Seattle Interactive Conference 

December 8, 2016

Though chat bots are still a nascent technology, they are worth exploring and could significantly improve your sales and marketing returns.

Just For Fun

How Do We Love Thee, TBG? Let Us Count the Ways 

November 1, 2016

Dynamic and challenging work, an impressive client list and awesome co-workers. These are just a few stanzas of our 25th anniversary sonnet. 

Tools & Tips

Be the Bee: Cross-Pollination Among Project Teams 

November 1, 2016

For ultimate success and innovation, organizations must create frameworks for knowledge-share and asset management, foster cross-team communication, and each team member must find their “inner bee."

Strategy

Democratization of Digital Healthcare 

November 1, 2016

Considering recent and continuing advancements in technology and healthcare legislation, here are some tips to strategically plan for the digital characteristics that will define the patient of the future.

Strategy

Demystifying Taxonomy 

November 1, 2016

In this post, we explore the concept of taxonomy using an example from the wonderful world of music.