Always Thinking

blog

TBG provides proprietary guidance and original thinking to its clients on a broad set of digital strategy and operations subjects, some of which is also available to the public in this section. Since the first months of the Web, our engagement with these evolving media has been critical, creative, and intellectually ambitious.

We are passionately interested in getting beyond the buzzwords and fads of the day to discern what is really possible, what really works strategically and operationally, and where things are really going with digital communications and their impact on life in general. 

Development

snake eating its tail

Web Content Personalization in Five Minutes, with TBG CEO John Berndt

August 8, 2014

Content Management Systems (CMS) and 3rd party systems have enabled Web teams to deliver highly targeted, personalized content. But many Web teams have only tapped the surface of these features. This short video gives an overview of personalization and how it can influence your Web operation.

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UX

Woman Overlooking Grand Canyon Large Moderated & Remote Tips for the Big User Test 

September 30, 2014

A remote moderated user test is always an adventure. Conducting a remote moderated user test internationally, with a user group of 50, was like crossing the Grand Canyon!

Tools & Tips

Row of bugs The New Normal: Issue Tracking for Design 

September 24, 2014

At TBG, we have found that maintaining a very detailed issue tracking system has been the key to keeping our projects on task and on time.

Development

federatedcontent Sitecore’s Federated Experience Manager 

September 10, 2014

Sitecore's FXM is a newly released module for Sitecore 7 that does the incredible thing of allowing you to extend the reach of Sitecore's marketing and content delivery capabilities to sites that don't actually run on Sitecore.

UX

Responsive Design & Accessibility 

August 13, 2014

Persons with disabilities are an important subset of users that must be considered no matter how you have defined a website’s audiences. When given the opportunity, we jumped at the chance to attend a day-long working session to learn how best to address usability for persons with disabilities. 

Development

Clock Part One: Building for the Long Haul 

August 6, 2014

TBG doesn't often work on the "throwaway" Web. The projects that our clients hire us to do are large and will live at the center of their Web strategy for many years to come. That's why we build solutions that last. 

UX

Hula Hooping with fire Lessons in User Experience Design from the Stage 

August 1, 2014

Whether it’s a burlesque performer striding onto stage with an immense air of confidence, or a chamber musician somberly entering the concert hall, great performers know that an audience’s first impression sets the tone for an entire performance.

Just For Fun

Fear is Your Friend Fear is Your Friend. 

July 31, 2014

The theme of fear pops up again and again at the How Design Conference Live in Boston. If it's scary, it's right?

UX

Constructing with legos Designing Together 

July 7, 2014

Fostering a humanistic approach to design isn’t easy. It takes practice. Practice being playful and thoughtful. Why? Because it’s crucial that we’re always thinking, as we say here at TBG.  It’s the good, ethical, thing to do.