More to Web Strategy than the Homepage
Many digital agencies have a rather limited view of web strategy, focusing on user experience over content, positioning over conversions, or features over sustainability. At TBG, we know that serious websites demand serious thinking—and that many considerations and difficult decisions need to align to get that winning result.
Our web strategy work includes penetrating analysis of business and market challenges, audience segmentation, creative content strategy, novel approaches to positioning, plans for content re-usage, creative use of metadata, content personalization, multi-channel digital tactics, multi-year digital development roadmaps, staffing plans, recommendations for next-level user experience, customer engagement plans, and many other elements.
It’s the careful balance and integration of all of these elements—and the substance of the organization and its users’ needs—that make for great digital properties and websites.