American Montessori Society
New Brand Identity & Website for Progressive Education Association
CRM integration, digital strategy & development roadmaps, platform selection, redesign & CMS implementations
TBG created a complete brand theory for the American Montessori Society (AMS), weighting a variety of desirable characteristics, working around the limitations of what can be expressed in the narrow attention-space that a brand must confront. The remainder of site development followed our structured design processes, including Web strategy, information architecture, graphic design, and development of functional requirements, prototyping, content migration and training.