Sitecore CMS Implementation & SEO
The project was predicated on a best practices implementation of Sitecore CEP. Sitecore was chosen because of its extremely high quality engineering and its industrial-strength appropriateness for such a large, high volume website—in many ways the perfect platform for an efficient approach to such a massive infrastructural Web build. The project was also conceived very much with co-development in mind, with TBG mentoring UMMS developers and getting them up to speed on rapid, best practices Sitecore development, enabling UMMS to support, and to some extent, develop the multifarious new websites required by the health system.
First and foremost, the UMM.EDU site was able to make the transition to a modern CMS and user experience without losing its industry leading natural search rankings. Obviously these rankings represent a major area of equity for the institution. The chance to upgrade the site in a hundred small ways, without losing this powerful historical advantage was a crucial consideration.
A major focus on performance testing was a part of the project, with some necessary refactoring of several of the structural and systems integration decisions to be able to efficiently represent the large content set. In the end, Sitecore and TBG's development hit all of the desired functionality while simultaneously supporting the huge traffic and content sets.
The new site, which has been very positively received and technically bulletproof, represents a best practice example of a large institutional migration into Sitecore. TBG built many high value capabilities into the process, making use of the Sitecore framework to build extended infrastructure that enabled a small Web team to manage a giant site.