Focusing on Key Issues
Working with Creative Alliance staff TBG developed an overall roadmap for the project, which included Web strategy, user experience, and template production by TBG and a focus on finding a developer to implement the site in Drupal (a platform TBG thought would be best long-term for the organization, but not one we are currently focused on). Our process, as ever, included substantial best practices research—looking at some of the best performing arts sites in the country for inspiration and ideas and coming up with our own creative solutions.
In the course of the project's discovery phase and strategy development, we focused on a number of key issues that would drive the site design:
- the ease of use of the site, especially a complexly filterable calendar application;
- re-launching the organization with a strong new look and more up-to-date positioning;
- allowing for much better control of featured and topical content, especially on the homepage; and
- long-term operational considerations, especially in relation to the usability of the system’s back-end.
Since the ultimate process was collaboration between the Creative Alliance, TBG, and the Drupal developer, we were sure to have plenty of extra cross-communication with all parties from early in the process to avoid any misalignments between user experience and the overall implementation of the site.