Arts Every Day
New City Schools' Initiative Connects Students with the Arts
TBG & Arts Every Day
TBG (The Berndt Group) partnered with Arts Every Day to build a website in conjunction with a new program that connects Baltimore students with arts. The new program and website allows Baltimore City teachers to identify artists and cultural organizations that can supplement classroom education and provide cultural experiences. TBG worked with the organization from soup to nuts, developing the organization's branding, and guiding the client through a comprehensive website strategy planning phase; we also focused on user experience, and the end result is a best practice, sustainable CMS implementation.
Overall goals for the the Arts Every Day website included creating a comprehensive resource for parents seeking regional arts and cultural activities for their children; the organization's database contains hundreds of events and programs from dozens of institutions. The website also enables educators to access a comprehensive database of arts-related activities, cultural organizations, programs, and artists that provide arts and cultural education and experiences for young people.
Additionally, classroom teachers and school administrators can also find easy-to-follow guides for how to integrate arts activities in the classroom. The site runs on the Ektron CMS.
TBG won a Webby Award for its work on the Arts Every Day website. Ektron also did a featured case study about the site.
What We Did