A Best Practices CMS Implementation
TBG recommended Sitecore as the CMS platform to power the new AMS site. This recommendation came from our familiarity with the CMS market, and our understanding of AMS’ needs for a rock solid, dependable platform that was open and flexible enough to allow for bidirectional communication. Our implementation of Sitecore for AMS gave them a solid, easy to use, platform to manage their new site.
Important areas of focus included authenticated members-only content, tight third party integrations, and content structures that allowed AMS to manage complex areas of content easily. The AMS site features content available only to the organization’s members. This content is all managed and permissioned through Sitecore, allowing AMS’ staff to quickly and easily create and modify content while maintaining its relationship and availability to the right audience. Content permissioning requires some of the most complex content management, and our implementation helped to simplify the complex situation and make it easy and understandable for AMS’ staff.
The members-only content is reliant on a third party Association Management System integration that allows AMS members to authenticate directly with the membership database. This integration proved challenging but provides a high amount of value to AMS, allowing the organization to manage all of their member information in a central, purpose built, location.
Other integrations with AMS’ Association Management System allowed us to create accurate tools for finding resources, like schools or teacher education programs, and integrate them directly into the website. These integrations relied on Web services providing school and program data that then becomes searchable on the site and allow site visitors to quickly and easily find the information and resources they are looking for.
One of the biggest challenges for the AMS site was creating an easy way for AMS’ conference planners to managed the vast amount of content they create each year. This content gets presented in multiple ways, allowing conference attendees to learn the many details about upcoming events and manage their own attendance plan. We aimed to keep the content management experience simple and straightforward while implementing complex content reuse strategies to deliver conference information in multiple ways across the site. The highlight of this implementation is the interactive Printer Friendly Program Book, which allows attendees to select their areas of interest and assemble a printable document that they can use as a guide to the event.