Content reuse is critical to large, complex sites with many content editors. Sitecore was the obvious choice, not only for its ease of use but also because its structure promotes the reuse of content. Sitecore’s hierarchical data structure means all content “lives” in only one place, but it’s easy to create content in one place and publish it in many places. It does this by promoting the building of relationships of data on the back-end with the use of metadata taxonomies—essentially maps of relationships between types of data. Through the use of these metadata taxonomies, TBG (The Berndt Group) created relationships between content such that novice editors needed only to tag content with available options to publish content in many places at once—useful for creating automated lists of related links, for example, or for simultaneously publishing one piece of content to multiple audience areas.