arts / attractions

As a firm, TBG has taken a strong interest in the cultural infrastructure of our home base of Baltimore, and contributed heavily to the development of websites and digital strategies for cultural institutions in Baltimore and beyond. As a parallel track to our focus on larger corporate, nonprofit and government websites, working with cultural institutions has provided us with an unusual skill set related to museum, gallery, and arts websites. Over our history, our work in this space has won us many awards—and materially shifted our clients’ usage statistics. 

We also have considerable experience with the related area of attractions—aquariums, science museums, cultural destinations, and the like, which must typically balance considerations of education and mission with pressing concerns of building attendance and memberships. We excel in user experience and strategy for larger institutions of this kind, and have also contributed in substantial ways to content approach, streamlining web operations, and technology choices. Always favorite projects, our work for arts organizations and attractions are a chance to highlight our most advanced design and user experience thinking, in the context of making a palpable difference to the success of these institutions. 

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Maryland Science Center

Information at Your Fingertips

Responsive Web Design

Responsive Web Design

The entire website was redesigned to have equally strong usability on Smartphones, tablets, and desktop machines. In this case, the Responsive coding layer took place as a second phase after TBG established the desktop design, but we took in account many mobile first type considerations. Because of the diversity of “ad hoc” content styles in the site (related to the need for varied visual marketing), TBG paid special attention to in-line CSS styles, allowing the Science Center more latitude to make rich text content fully Responsive.

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CMS Implementation

CMS Implementation

Responsive Web Design and the need for automated content re-usage (i.e. “related links” on the page) drive a need for more detailed CMS implementations. This means that where a smaller marketing team, working for a mid-sized nonprofit might have once managed its content through a desktop application as a collection of HTML files, this approach no longer works. Of course, CMS platforms bring many advantages, so it is good that the need for mobile support has made them necessary in a broader variety of cases. In terms of efficiency, organization, and time-to-market, moving the Science Center site to a CMS has added significant value for the organization.

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TBG & Maryland Science Center

When it was time for the Maryland Science Center (MSC) to rethink its current site, the organization turned to its digital agency of record, TBG, who had designed previous and highly successful versions of the site. 

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Chemical Heritage Foundation

Telling the Story of Chemistry

CHF Feature

TBG's work with the Chemical Heritage Foundation (CHF) produced what we think is a model of an excellent and effective museum website. TBG worked with CHF on a full website redesign and complex CMS implementation, and provided ongoing support.

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Theodore Roosevelt Center at DSU

Creating a Comprehensive Archive of "TR" Online

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After flying to witness the amazing cloudscapes of the Badlands in distant North Dakota, the TBG team landed this creative opportunity and developed a site that is both aesthetically attractive and rich in unique content. Incorporating best practices for online museum sites and copious educational content, the site also serves as a tool for serious research academics.

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More Representative Past Clients
  • Arts Education in Maryland Schools Alliance
  • FranceMerrick Performing Arts Center
  • Glen Echo Park Partnership for Arts and Culture
  • Maryland ArtSource
  • Maryland Hall for the Creative Arts
  • National Education Association
  • National Endowment for the Humanities
  • School 33 Arts Center
  • The Charles Theatre
  • The Contemporary Museum