As a firm, TBG has taken a strong interest in the cultural infrastructure of our home base of Baltimore, and contributed heavily to the development of websites and digital strategies for cultural institutions in Baltimore and beyond. As a parallel track to our focus on larger corporate, nonprofit and government websites, working with cultural institutions has provided us with an unusual skill set related to museum, gallery, and arts websites. Over our history, our work in this space has won us many awards—and materially shifted our clients’ usage statistics.
We also have considerable experience with the related area of attractions—aquariums, science museums, cultural destinations, and the like, which must typically balance considerations of education and mission with pressing concerns of building attendance and memberships. We excel in user experience and strategy for larger institutions of this kind, and have also contributed in substantial ways to content approach, streamlining web operations, and technology choices. Always favorite projects, our work for arts organizations and attractions are a chance to highlight our most advanced design and user experience thinking, in the context of making a palpable difference to the success of these institutions.