ABET Launches New Web Site Using Ektron CMS with Berndt Group
November 8, 2011
BALTIMORE, MD—The Berndt Group recently worked with ABET to develop www.abet.org, a best-of-breed web site. ABET is the recognized accreditor for college and university programs in applied science, computing, engineering, and technology. ABET's goals are to provide world leadership in assuring quality and in stimulating innovation across all of their accredited programs. The project was not only focused on developing a more effective web strategy, it also involved the adoption of a new web CMS platform, the Ektron WCM framework.
The Berndt Group worked through a structured design process to develop a new web strategy, design, and a user-driven, higher usability architecture for the site that resonates for all audiences. Beginning with a series of interviews with ABET's leadership, information technology and marketing stakeholders, The Berndt Group identified ABET's key goals for their website redesign in order to provide the organization with a clear operational vision of how to more easily manage the site going forward, including basic rules of thumb, strategies for topical content, editorial flow, metadata, and content retention.
Some additional highlights of the new www.abet.org site include:
- high value accreditation documents and content in a more accessible place on the web site;
- rich inter-relation of content in the system through taxonomy;
- robust Lucene-based search engine;
- an improved password-protected area to easily allow ABET user groups to log in and find specific documents and processes relevant to their work;
- ABET user groups can now have a seamless login between their Association Management System (AMS) and ABET.org; and
- the site features more interesting design, outreach to all audiences via e-newsletters, cross-linking of related content, streamlined event calendars and other techniques that enhance the overall user experience.
With the launch of the new site, ABET has a highly engaging site that encourages a wider range of audiences to explore the site in its entirety, learning more about how ABET continues to provide world leadership in the arena of technology-based education. The new site has a fresher, more powerful design, and the Ektron CMS platform allows even non-technical staff to easily manage the site content and create a richer experience for the end user without technical intervention from their IT department.
Berndt Group President and CEO John Berndt commented, "ABET.org exhibits the kind of comprehensive, high-value improvements The Berndt Group regularly brings to professional development and educational organizations. "
About The Berndt Group
The Berndt Group has been a leading Web design, development and brand communications firm since 1991. The firm provides an integrated set of creative services, including strategic consulting, brand and application development, software implementation, web site design, and internet marketing. Based in Baltimore, MD, the firm services a diverse international and regional base of over fifty active clients, including: The National Aquarium, Johns Hopkins Institutions, SafeNet, Inc., Raytheon, U.S. Immigration, The Federal Aviation Administration, The U.S. Forest Service, The Abell Foundation, and many others. For more information, visit www.berndtgroup.net.
Media Contact
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phone: 410.889.5854 x 12
email: michelle.geczy@berndtgroup.net
